Mount Royal University

Alumni Communications & Content Creator

Mount Royal University$71K — $90K *
Education, Government & Non-Profit
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years of experience in social media, content marketing, or related fields.
  • Proficient in creating engaging content for various social media platforms.
  • Strong relationship-building skills with internal teams and external partners.
  • Experience driving audience growth and engagement metrics.
  • Excellent writing, storytelling, and copy-editing abilities.
  • Familiar with digital tools like CapCut, Canva, Sprout Social, and MailChimp.

Responsibilities

  • Develop and manage original content for MRU Alumni social media channels.
  • Maintain content calendars aligned with alumni initiatives.
  • Adapt strategies based on digital trends for better engagement.
  • Research and create stories for web, email, and print platforms.
  • Produce multimedia content highlighting alumni achievements and university impact.
  • Lead social media campaigns for alumni events and assess their success.
  • Collaborate with staff to identify and develop co-creation content opportunities.

Benefits

  • Hybrid work environment allowing for flexibility.
  • Dynamic and creative work atmosphere with a focus on storytelling.
  • Opportunity to engage directly with alumni and the wider community.
  • Potential for professional development in communications and marketing strategies.
  • Access to university resources and community networks.
Full Job Description
Job Title

Alumni Communications & Content Creator

Job Type

Permanent

Union

MRSA

Position Classification

SPB06 Public Relations Assistant VI

Salary Grade

$71,580.60 - $90,617.80

FT or PT

Full-time

Hybrid Work

This position is eligible

Position End Date (if applicable)

Location

MRU Main Campus - Calgary, AB T3E 6K6 CA (Primary)

About this Position

About the Role

The Alumni Communications and Content Creator leads the creation and implementation of compelling and strategic digital content across alumni social media accounts and communications channels including the alumni website, e-newsletter and e-mail campaigns. Working closely with the Lead, Alumni Communications and Content, the Communications and Content Creator plays a vital role in the success of the Alumni Relations strategic plan and leads important social media and digital content efforts to increase alumni engagement and mobilize alumni as key ambassadors for Mount Royal. They must possess a balance of strategic and practical experience utilizing a wide range of communications and marketing tools, as well as strong communication and relationship building skills. The Communications and Content Creator must pair creativity with meticulous attention to detail. Their focus is on strong planning, organization and execution-bringing heart and energy to daily storytelling while reliably meeting deadlines and keeping communication and content channels aligned to strategy. This role works within an integrated alumni and development team, part of Mount Royal's Division of Community Engagement.

Responsibilities
Content Creation
  • Develop and manage engaging, original content for MRU Alumni social media channels (e.g., Instagram, LinkedIn), including graphics, short-form videos, reels, carousels, polls, and stories.
  • Maintain various content calendars aligned with alumni initiatives and institutional priorities.
  • Track digital trends and adjust strategies to enhance reach and engagement.
  • Research, write, and edit cross-platform stories for web, email, and print.
  • Create multimedia content showcasing alumni achievements and MRU's impact.
  • Ensure alignment to brand standards, voice, and style guide across all social media and communications content.

Social Media Content for Alumni Programming and Events
  • Lead the development and implementation of social media and communications plans for alumni programming and events and evaluate campaign success.
  • Capture and share event content via live social media, photography, and post-event storytelling.
  • Contribute to university-wide campaigns that engage alumni, students, and the broader community.
  • Collaborate with alumni programs specialists to ensure content aligns to programming and event goals.
Collaboration and Community Engagement
  • Lead the recruitment of alumni and future alumni volunteers to serve as content creators, including all logistics and stewardship.
  • Work collaboratively with Development and Community Engagement and campus colleagues.
  • Interact positively and collaboratively with staff and faculty across campus to identify content co-creation opportunities that align to broader alumni goals.

Data Coordination
  • Ensure the timely and accurate entry of contacts, calls and procured contact and profile information about alumni individuals, community partners and organizations, etc.
  • Develop and share monthly social media and communications reports that showcase social media, web and email marketing analytics.
  • Leverage analytics to inform future planning.

Other duties as assigned.

Qualifications

The successful candidate will bring:
  • Minimum 3-5 years of combined experience in one or more of the following: social media, content marketing, alumni engagement, community engagement, fundraising or business development, stakeholder engagement, public relations, marketing and communications.
  • Demonstrated experience in successfully creating content for multiple social media accounts, as well as experience in photography and filming, editing video content for social media.
  • Exceptional relationship-building skills including working effectively with internal colleagues, alumni and community partners.
  • Demonstrated success in audience growth and engagement.
  • Outstanding writing, storytelling and copy-editing skills.
  • Knowledge of tools such as CapCut, Canva, Sprout Social, Mail Chimp, and web content management.

Salary Range: $71,580.60 - $90,617.80

Closing Date: August 25, 2026

A cover letter and resume should be submitted in one .pdf formatted document. Please title your .pdf document as follows: [Last Name], [Position Title], [Requisition Number].pdf (ex. Smith, Coordinator, 4321.pdf).

We encourage all qualified applicants to apply, however, Canadian citizens, permanent residents and others currently legally authorized to work in Canada will be given priority. Please note only applicants selected for an interview will be contacted. After the close date, you can check on the status of your application through your Career Centre. New career opportunities arise frequently and are posted as they become available. Please check back often to view our latest postings on our Career Opportunities page.

If you require accommodation to participate in the recruitment process, please notify [email protected] and we will work together on your accommodation request.

About Mount Royal University

Mount Royal University is a public university based in Calgary, Alberta. The university offers a range of undergraduate and graduate programs in areas such as business, education, and health sciences. Mount Royal University is committed to providing a high-quality education to its students and preparing them for success in their chosen careers. The university has a strong reputation for innovation and has been recognized for its work in areas such as experiential learning and community engagement. Mount Royal University is also committed to sustainability and has implemented a number of initiatives to reduce its environmental impact.
Learn more about Mount Royal University
Size
2,000 employees
Industry

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