The Alfa Romeo North America Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration, exceptional organizational skills, and the ability to manage multiple priorities including brand strategy, social media, experiential events, global coordination, and governance. The ideal candidate is detail-oriented, proactive, and confident in presenting marketing narratives to leadership and agency partners.
Key Responsibilities: Brand Leadership & Strategy
- Serve as the single point of accountability for Alfa Romeo brand marketing in North America
- Translate global direction into regionally relevant strategies and executions
- Define priorities and optimize impact
- Develop and coordinate the monthly Go-to-Market deck to the internal marketing organization and Business Centers, ensuring consistent messaging and execution readiness
- Partner with PR, Advertising, CRM, and Experiential teams to synchronize launch timing, creative assets, and messaging for major nameplates
Marketing Collaboration & Execution
- Lead coordination across CRM, media, web operations, social, experiential, branded entertainment, and retail marketing
- Ensure alignment across internal Stellantis stakeholders and agency partners
- Support brand activations, auto shows, and experiential events to ensure seamless coordination of transportation, display readiness and brand presentation guidelines
- Develop strategic briefs and activation plans for select brand initiatives, providing clear direction to agency partners and cross-functional teams to bring the brand vision to life
- Ensure cohesive messaging across .com, CRM campaigns, dealer assets, and social channels
- Oversee CRM campaign strategy and performance (e.g., monthly GTM cadence)
- Manage and approve organic social with agency partners, ensuring regional relevance and brand tone
- Lead website refresh efforts, ensuring current offers, optimized UX, and aligned storytelling
- Partner with teams to activate launches, lifecycle campaigns, and key milestones
- Facilitate global marketing alignment, managing communications and collaboration with internal brand teams to ensure consistency in messaging, execution, and strategic priorities
Dealer & Retail Support
- Support dealer communications and launch calls (CRM, digital, experiential updates)
- Partner on co-op programs, dealer websites, and retail marketing integration
- Ensure alignment between brand initiatives and dealer execution
Performance & Reporting
- Track and report on brand KPIs, campaign effectiveness, and engagement metrics
- Prepare executive-level updates (business reviews, leadership presentations)
- Identify opportunities to improve efficiency and drive measurable results
Key Deliverables
- Monthly Go-to-Market Deck
- Cross team collaboration with Brand Managers related to incentive direction and comms
- Lead Cross Channel Planning & Execution in collab with the Fleet Coordinator
- Purchase Order Reviews
Cross-Functional Partners Engagement
- Drive Days/Training
- Advertising
- PR
- Experiential
- Auto Shows
- BC/Field Staff
- Global Team
- Agency Partners
Basic Requirements:
- Bachelor's Degree in Business Administration, Marketing, or related field
- Minimum 5 years of experience in brand marketing, automotive marketing, experiential marketing, event management, or related
- Proven track record of leading cross-functional teams to execute high-impact marketing campaigns, product launches, and branded events
- Familiarity with automotive industry dynamics, consumer engagement strategies, and branded partnership execution
- Demonstrated ability to manage complex logistics and timelines while maintaining brand standards and delivering exceptional customer experiences
Preferred Requirements:
- MBA
- Global marketing experience would be a bonus
