Reporting to the Senior Marketing Manager, Operations & Technology, the AI & Automation Manager will lead the development and implementation of AI-powered and automation-driven solutions that improve business efficiency, streamline processes, and support organizational growth.

This is a strategic, hands-on role responsible for identifying opportunities, building intelligent workflows, and delivering scalable technology solutions that drive measurable business impact across Marketing, Sales, Customer Experience, and Commercial teams.

What you'll do:

AI Strategy, Governance & Adoption

• Own the AI and automation strategy, roadmap, and priorities throughout the lifecycle , aligning initiatives with business objectives and commercial growth goals.
• Identify high-value AI opportunities across Marketing, Sales, Customer Experience, and Commercial functions, developing business cases, implementation plans, and measurable success criteria.
• Assess emerging AI technologies and recommend investments, pilots, and adoption opportunities based on business impact.
• Establish governance, standards, and guardrails for responsible AI usage, including data stewardship, security, compliance, and quality assurance.
• Partner with Data, IT, and business stakeholders to drive adoption, enablement, and long-term AI capability development.

Intelligent Automation Design & Delivery

• Architect, build, test, deploy, and maintain automated workflows supporting campaign execution, lead management, customer journeys, reporting, and cross-functional business processes.
• Translate operational pain points into practical automation solutions using marketing automation platforms, workflow orchestration tools, AI capabilities, APIs, and low-code/no-code technologies.
• Design resilient workflows that account for data quality, error handling, exception routing, monitoring, and long-term maintainability.
• Evaluate workflow performance and business impact, continuously identifying opportunities to optimize, refactor, or expand automation capabilities.
• Maintain documentation, governance, and lifecycle management processes for all automation assets.

Funnel Intelligence & Revenue Process Optimization

• Apply AI and automation capabilities to improve lead management, customer engagement, lifecycle progression, and conversion performance.
• Analyze customer journeys and revenue processes to identify inefficiencies and opportunities for intelligent automation.
• Monitor automated funnel processes and resolve issues impacting pipeline integrity, operational effectiveness, or reporting accuracy.

Automation Architecture & Data Orchestration

• Own the automation and integration layer supporting the lifecycle, including workflow orchestration, trigger logic, business rules, data movement, and transformation processes.
• Partner with Data and IT teams to ensure automation solutions align with platform architecture and enterprise standards, recommending and implementing integration approaches using APIs, middleware, native connectors, and automation technologies.
• Identify integration gaps, process bottlenecks, and data integrity issues affecting business performance. Establish controls and monitoring practices that ensure reliable and accurate data flows across systems.

Cross-Functional Leadership & Enablement

• Translate technical capabilities into business value, influencing strategy, prioritization, and investment decisions.
• Lead training, documentation, and enablement efforts that drive adoption and long-term organizational self-sufficiency.
• Partner with cross-functional stakeholders to deliver automation, process improvement, and technology transformation initiatives.
• Champion scalable, enterprise-minded solutions that support current operations and future business growth.

Perform other related duties as assigned.

What you bring:

• Bachelor's degree in Marketing, Business, Communications, Technology, or a related field.
• 5-8 years of experience in sales, marketing operations, automation, marketing technology, business process improvement, or a related area.
• Proven experience designing and implementing complex automated workflows and AI-enabled solutions.
• Strong understanding of CRM systems, customer lifecycle management, lead management, and revenue process optimization.
• Experience with marketing automation platforms, workflow orchestration tools, APIs, integration technologies, and low-code/no-code solutions. Experience with Salesforce Agentforce would be considered an asset.
• Knowledge of AI, machine learning, automation best practices, governance, and responsible AI principles.
• Strong analytical, problem-solving, and stakeholder management skills.
• Ability to translate technical concepts into clear business value and recommendations.
• English proficiency is required to support the full North American business.
• Legal Authorization to work in the US and/or Canada is required. We will not sponsor individuals for employment visas now or in the future for this job opening.

Work Location: Preference is for candidates to be within a commutable distance to one of our office locations in Wayne, PA or Rochester, NY; however, we recognize that the right talent can thrive from anywhere-fully remote candidates will be considered for the right fit.

The expected annual salary range for this role is $103,600 - $129,500 a year. This position is eligible for an annual incentive. Please note the compensation information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, geographical location, as well as market and business considerations.