Brightway Insurance

Agency Acquisition Leader

Brightway Insurance$90K — $130K *
Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in finance, business, economics, or related field
  • 8-12+ years' experience in insurance agency acquisitions or distribution
  • Deep property & casualty insurance industry knowledge
  • Proven ability to generate deal flow through industry networks
  • Exceptional negotiation and relationship-building skills
  • Strong financial acumen and valuation analysis expertise

Responsibilities

  • Recruit high-performing independent insurance agents to Brightway franchises
  • Conduct discovery meetings to understand agent needs and challenges
  • Pitch Brightway's platform including brand and technology
  • Negotiate and close agency conversions through book acquisition
  • Develop a scalable pipeline of growth through targeted outreach
  • Analyze target market dynamics and competitive landscape
  • Collaborate with various teams to finalize acquisition deals

Benefits

  • Comprehensive support and resources for franchise owners
  • Dynamic and growth-oriented work environment
  • Opportunities for professional development and networking
  • Access to advanced technology and marketing resources
  • Engagement with a collaborative team culture
Full Job Description
Brightway is entering its next phase of accelerated national expansion and is seeking an Agency Acquisitions Leader to lead high-impact growth initiatives within its newly established M&A program. This leader will drive two primary channels of growth: converting independent agency owners into Brightway franchisees through the acquisition of a portion of their commission revenue stream, and acquiring books of business from agents pursuing a full exit. Scope: The Agency Acquisitions Leader is responsible for driving franchise growth and market expansion through agency acquisition. Acting as an enterprise sales leader, this role sources, recruits, and closes high-performing insurance agents and teams by clearly articulating the Brightway value proposition across technology, service, support, and culture. The position plays a critical role in increasing written premium, expanding Brightway's agency footprint, and growing market share in priority geographies. This leader will build and execute an M&A engine that delivers measurable growth across three core outcomes: • New franchise owners entering the Brightway system • Strategic acquisitions of independent agencies • A scalable pipeline of growth opportunities sourced through outbound outreach, industry relationships, and referral networks This role is designed for a deal-oriented growth leader who thrives in high-performance environments and can source, structure, and close expansion opportunities through outbound outreach, relationship networks, referral partners, and strategic intermediaries. The leader will complement Brightway's digital sourcing and lead-generation strategies with relationship-driven deal flow, partnering closely with the Head of M&A to advance prospects through the pipeline to signed letters of intent. The primary objective is to recruit top-performing, growth-oriented insurance entrepreneurs and convert their existing agencies into Brightway franchises. The ideal candidate brings deep property & casualty insurance experience, strong knowledge of insurance agency operations, and a solid understanding of franchise network models. Core Responsibilities: Recruit New Franchises via Book Acquisition • Identify, target, and recruit high-performing independent insurance agents. • Conduct discovery meetings to understand agent growth orientation, challenges and priorities. • Pitch the Brightway platform, brand, marketing, and technology stack. • Negotiate and close franchise conversions of existing agencies to Brightway via book of business acquisition. • Work collaboratively across operations, legal, finance and compliance to get deals over the finish line. Pipeline Development • Work with the Head of M&A to improve the conversion of the pipeline of prospective agents and producers. • Partner with local agents and referral partners to identify strong referral agent candidates. • Use Salesforce to track prospects and engagement. • Execute outbound outreach campaigns. Market Intelligence • Analyze the competitive landscape within target geographic markets and understand insurance-specific market dynamics. • Track top-performing agencies. • Identify those who (1) are growth-oriented and strong fits with the Brightway culture; (2) more likely to consider a transition to Brightway; and 3) are sufficiently capitalized with the right experience to position them for success. Experience, Licenses, & Education: • Bachelor's degree in finance, business, economics, or a related field • 8-12+ years of experience in one or more of the following areas: • Insurance agency acquisitions • Insurance distribution and Insurance agency Management • Property & casualty insurance industry experience required • Experience working with insurance carriers and independent agency models • Familiarity with franchise network growth models strongly preferred • Demonstrated success sourcing opportunities through industry networks, referral partners, or aggregator relationships • Strong background in the property & casualty insurance industry, with working knowledge of franchise development and mergers and acquisitions • Deep understanding of the insurance agency distribution ecosystem • Familiarity with insurance carrier relationships and partnership dynamics • Experience working with or alongside insurance agency networks • Demonstrated ability to generate deal flow through referral partners, brokers, and industry relationships • Strong financial acumen, including valuation analysis and transaction structuring • Exceptional negotiation and relationship-building skills • Proven ability to thrive in high-growth, performance-driven environments • Proficiency with CRM and pipeline management tools Preferred Licenses: • Property & Casualty insurance license, or the ability to obtain one

About Brightway Insurance

Brightway Insurance is a national property/casualty insurance retailer selling through a network of franchised independent stores throughout the United States. The company was founded in 2003 by David Miller and Michael Miller. Brightway Insurance offers customized home, condo, renters, auto, flood, RV, motorcycle, boat, ATV, life and umbrella insurance policies from numerous insurance brands. The company has been recognized by Entrepreneur magazine as the No. 1 insurance franchise in America.
Learn more about Brightway Insurance
Size
200 employees
Industry
Founded
2003

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