Capgemini

Adobe Marketing strategy lead

Capgemini • $82K — $193K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of experience in marketing operations, marketing transformation, or a related field.
  • Strong knowledge of end-to-end enterprise marketing processes.
  • Hands-on experience with various marketing data types, including transactional and behavioral data.
  • Experience translating marketing needs into clear business and functional requirements.
  • Solid understanding of customer segmentation, personalization, and journey orchestration.
  • Experience supporting large-scale marketing technology transformation programs.
  • Excellent communication and stakeholder management skills.

Responsibilities

  • Support strategic marketing technology transformation initiatives.
  • Act as a liaison among business stakeholders, marketing teams, and technology teams.
  • Translate business requirements into actionable project plans and deliverables.
  • Facilitate workshops and engage with senior business leaders.
  • Guide stakeholders in process and technology decisions related to marketing operations.
  • Organize and address ambiguous information to drive clear recommendations.
  • Collaborate effectively across teams in a fast-paced environment.

Benefits

  • Paid time off including vacation, holidays, personal days, and sick leave.
  • Comprehensive medical, dental, and vision insurance.
  • Retirement savings plans, such as a 401(k) or RRSP.
  • Life and disability insurance coverage.
  • Employee assistance programs to support well-being.
Full Job Description


Location

This is a hybrid role in Houston,TX.

About the job you're considering

Application Consultants understand the client business process, current and future, and map it to the technologies being used, giving a demarcation of what can be achieved through a standard implementation and what would need customizations or extensions to be done to the application. They may functionally customize the application, partner with application developers to design application enhancements and extensions, and work with business users to implement process changes.

Your role

We are seeking an experienced Marketing Process, Operations, and Data Lead to support a strategic marketing technology transformation. This individual will serve as a key bridge between client's business stakeholders, marketing teams, data teams, technology teams, Adobe, and implementation partners.

The ideal candidate has a strong understanding of how enterprise marketing organizations operate, including campaign planning, customer segmentation, content workflows, personalization, measurement, and marketing data management. This person must be comfortable engaging directly with business leaders, facilitating working sessions, translating business needs into clear requirements, and guiding stakeholders through process and technology decisions.

This role needs a business-oriented marketing professional who understands the data, platforms, processes, roles, and operating model required to deliver connected customer experiences.

Your skills & experiences

Required Qualifications
  • 8 or more years of experience in marketing operations, marketing transformation, customer experience, marketing technology, marketing analytics, or a related discipline.
  • Strong knowledge of end-to-end enterprise marketing processes and operating models.
  • Hands-on experience working with marketing-related customers, transactional, behavioral, digital, product, campaign, loyalty, consent, and performance data.
  • Experience translating marketing needs into business, functional, process, and data requirements.
  • Strong understanding of customer segmentation, identity resolution, unified customer profiles, audience activation, personalization, journey orchestration, and marketing measurement.
  • Experience supporting large-scale marketing technology or digital transformation programs.
  • Excellent verbal, written, presentation, facilitation, and stakeholder-management skills.
  • Demonstrated ability to communicate effectively with both business and technical audiences.
  • Experience facilitating workshops and working with senior business leaders.
  • Ability to organize ambiguous information, identify gaps, and develop clear recommendations.
  • Ability to work effectively across multiple teams, partners, and workstreams in a fast-moving environment.
  • Willingness and ability to work onsite regularly in Houston.


The base compensation range for this role in the posted location is: $82.082 - $193,440.

Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The base compensation range listed for this position reflects the minimum and maximum target compensation Capgemini, in good faith, believes it may pay for the role at the time of this posting. This range may be subject to change as permitted by law.

The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable jurisdiction.

These may include, but are not limited to: Geographic location, Education and qualifications, Certifications and licenses, Relevant experience and skills, Seniority and performance, Market and business consideration, Internal pay equity.

It is not typical for candidates to be hired at or near the top of the posted compensation range.

In addition to base salary, this role may be eligible for additional compensation such as variable incentives, bonuses, or commissions, depending on the position and applicable laws.

Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include:
  • Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
  • Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
  • Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
  • Life and disability insurance
  • Employee assistance programs
  • Other benefits as provided by local policy and eligibility

Important Notice: Compensation (including bonuses, commissions, or other forms of incentive pay) is not considered earned, vested, or payable until it becomes due under the terms of applicable plans or agreements and is subject to Capgemini's discretion, consistent with applicable laws. The Company reserves the right to amend or withdraw compensation programs at any time, within the limits of applicable legislation.

About Capgemini

Capgemini is a global leader in consulting, digital transformation, technology and engineering services. The company is headquartered in Paris, France and operates in over 50 countries. Capgemini provides a range of services including strategy and transformation, application services, technology services, and engineering services. The company serves clients in a variety of industries including automotive, consumer products, financial services, healthcare, and retail.
Learn more about Capgemini
Industry
Founded
1967
NASDAQ

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