Admissions and Marketing Director

Carmelite System

$115K — $125K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Nursing license or Bachelor's degree in healthcare management, marketing, nursing, or related field required.
  • Minimum 3 years of admissions experience in a skilled nursing or rehabilitation setting.
  • Experience in healthcare marketing or public relations preferred.
  • Clinical experience (RN, LPN, Social Work) is a plus.
  • Demonstrated leadership and management skills to motivate and develop a team.
  • Proven ability to build and maintain strong professional and community relationships.
  • Knowledge of Medicare, Medicaid, and commercial insurance is essential.

Responsibilities

  • Lead and oversee the Admissions and Marketing functions to ensure a smooth admissions process.
  • Develop marketing strategies to achieve occupancy and admissions goals.
  • Establish and maintain relationships with hospitals and senior living communities for referrals.
  • Coordinate referrals and ensure satisfaction among customers and referral sources.
  • Monitor market trends to identify growth opportunities in admissions and payer mix.
  • Support the Admissions/Marketing team by fostering collaboration and customer service excellence.
  • Maintain and report on admissions and marketing metrics to senior leadership.

Benefits

  • Health insurance with employer contribution and an HSA option.
  • Fully paid dental and vision insurance.
  • Quick access to benefits starting next month after hire.
  • Support for student loan forgiveness.
  • Flexible spending account options and supplemental insurance.
  • Retirement plan with life and disability insurance.
  • A mission-driven work culture that prioritizes compassionate care.
Full Job Description
Admissions & Marketing Director

Ozanam Hall of Queens is seeking to hire an Admissions & Marketing Director to lead our admissions and marketing efforts.

We are looking for a creative, compassionate, results-driven, relationship-oriented leader who can drive census growth, develop strong referral partnerships, oversee the admissions process, and deliver exceptional service to residents, families, and healthcare partners. The ideal candidate is a hands-on professional who thrives in a dynamic healthcare environment and is committed to our mission of compassionate, resident-centered care.

  • $115K to $125K annually based on skills and experience.


Admissions & Marketing Director Qualifications:

  • Nursing License or Bachelors Degree in healthcare management, marketing, nursing or related field required.
  • Minimum 3 years of admissions experience in a skilled nursing facility, subacute rehabilitation, or healthcare setting.
  • Experience in healthcare marketing, business development, referral development, or public relations preferred.
  • RN, LPN, Social Work, or other clinical/healthcare experience is a plus.
  • Demonstrated leadership and management skills with the ability to motivate and develop a team.
  • Proven ability to build and maintain strong professional and community relationships.
  • Knowledge of Medicare, Medicaid, managed care, HMO, and commercial insurance.


Admissions & Marketing Director Key Responsibilities:

  • Lead and oversee the Admissions and Marketing functions, ensuring an efficient and customer-focused admissions process.
  • Develop and implement marketing and census growth strategies to achieve occupancy and admissions goals.
  • Establish and maintain strong relationships with hospitals, physicians, discharge planners, case managers, home health and hospice agencies, senior living communities, senior centers, and other referral sources.
  • Coordinate referrals and admissions while ensuring strong customer, referral source, and payer satisfaction.
  • Monitor referrals, admissions, census, payer mix, and market trends to identify opportunities for growth.
  • Lead and support the Admissions/Marketing team, fostering accountability, collaboration, and excellent customer service.
  • Maintain accurate admissions and marketing reports and provide regular updates to administration and leadership.


This job description provides a general overview of the position and is not intended to be an exhaustive list of duties or responsibilities. Additional duties may be assigned as needed.

Mission & Culture

  • At Ozanam Hall, admissions and marketing are about more than census-they are about connecting residents and families with quality care in a compassionate, welcoming environment.
  • The Admissions & Marketing Director is expected to embody and promote the mission and core values of the Carmelite Sisters for the Aged and Infirm: Sanctity of Life, Hospitality, Shared Commitment, and Compassion.


Ozanam Hall can offer you:

  • Competitive Compensation
  • Health (Aetna) and HSA with employer contribution
  • Fully paid Dental and Vision insurance
  • Benefits available 1st of the mo. following 30 days
  • Student Loan Forgiveness Guidance
  • Flexible Spending Account and supplemental insurances
  • Retirement Plan, Life and Disability Insurance
  • A mission-based approach to providing nursing care


If you are an experienced healthcare admissions or marketing professional who enjoys building relationships, developing new opportunities, leading a team, and achieving measurable results, we invite you to join the Ozanam Hall team.

Please consider joining our team working where The Difference is Love!

#AppPA2026

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