The Account Strategist will work with a variety of team members and will be the driving force behind marketing initiatives including email marketing, SEO/SEM, social media, user experience, content strategy, analytics, and measurement strategy. The ideal applicant will be passionate, results-oriented, and focused on achieving ROI through digital marketing initiatives.
Responsibilities - Serve as the primary strategic point of contact between Americaneagle.com and assigned clients, building and maintaining strong client relationships.
- Manage multi-channel digital marketing initiatives while aligning strategies with each client's business goals and objectives.
- Audit digital marketing campaigns and website performance to identify opportunities for optimization and growth.
- Develop digital marketing strategies, campaign roadmaps, and measurable KPIs to drive client success.
- Collaborate with internal marketing, development, design, and project management teams to execute campaigns and client initiatives.
- Manage client requests by defining project scope, gathering requirements, coordinating estimates, establishing timelines, and communicating project status.
- Provide strategic guidance and best practices across SEO, paid media, email marketing, social media, analytics, and website optimization.
- Analyze campaign performance and deliver actionable insights and recommendations through regular reporting and client presentations.
- Maintain accurate documentation of client communications, project details, and account activity while identifying opportunities to grow client partnerships.
Requirements - Bachelor's degree.
- 5+ years of digital marketing, account management, or client strategy experience, preferably within a digital agency.
- Experience managing enterprise-level digital marketing campaigns and serving as the primary point of contact for client accounts.
- Strong understanding of digital marketing channels, analytics, campaign measurement, and performance optimization.
- Excellent communication, presentation, relationship-building, organizational, and project management skills.
- Ability to manage multiple priorities in a fast-paced, collaborative environment while maintaining exceptional client service.
- Experience with Google Analytics and familiarity with Google Tag Manager, Google Ads, Looker Studio, Salesforce Marketing Cloud, Pardot, HubSpot, SEMrush, and Screaming Frog.
- Experience with website administration or content management systems.
Americaneagle.com provides its employees with an energetic work environment and opportunities to further develop their skills. Our dedication to growing our development team is how we can produce excellent sites and applications for our clients. We do all of this while maintaining a family value focus and pushing for a good work-life balance. The US-based salary range for this full-time position is $70,000-$110,000 per year. Within this range, individual pay is determined by job-related skills, experience, and relevant education or training. At Americaneagle.com, we are committed to providing a comprehensive benefits package, a positive work environment, company activities and more. To see our benefits and what we've been up to, click here: https://jobs.americaneagle.com/account-strategist/
