Agency:
Flywheel

Job Function:
Media

Job Subfunction:
Social Media and Influencer Marketing

Job Description:

TikTok Shop: Account Manager

The Opportunity

We are seeking an experienced Account Manager to support our TikTok Shop sellers in optimizing their online sales strategies. This role is crucial in driving the success of our sellers by providing comprehensive support across catalog management, creator attribution, paid media strategies, and sales reporting. The ideal candidate will have a strong background in ecommerce operations, digital marketing, and a deep understanding of the TikTok platform.

What You Will Do:

Catalog, Item, and Product Strategy & Operations:

• Strategy Development: Create and implement go-to-market and assortment strategies, including hero product selection and new item creation.

• Pricing and Promotions: Manage and execute pricing strategies and promotions, including merchant-funded and TikTok-funded initiatives.

• Product Optimization: Consult on supply chain and fulfilment, optimize product card images and copy, and manage content uploads.

• Catalog Management: Conduct ongoing evaluations of retail-readiness for all SKUs, maintain the catalog, and ensure overall shop health.

Creator Attribution Management:

• Content Consultation: Provide advice on best practices for conversion-driving content.

• Creator and Affiliate Management: Discover, select, and manage creators and affiliates, ensuring alignment with brand goals and high GMV-driving potential.

• Campaign Execution: Help build and share invitations and creative briefs with affiliates, manage data reporting, and boost top-performing organic content with paid media.

Paid Media Strategy, Management & Optimization:

• Budget and Campaign Strategy: Develop and manage go-to-market budgets, execute and optimize campaigns across various ad types.

• Campaign Management: Continuously launch, manage, and optimize campaigns to meet KPIs, leveraging TikTok Ads Manager for scalable creative rotations.

Sales Reporting & Analysis:

• Sales Reporting: Provide comprehensive sales reports, including gross sales, units, GMV, AOV, and trends.

• Performance Analysis: Deliver insights on creator and affiliate performance, media/ad spend, and overall campaign effectiveness.

• Monthly Summaries: Provide monthly summaries with data-driven insights, top-performing creatives and products, and recommendations for optimization.

Who You Are:

• You have a proven track record in ecommerce management, particularly with retail and social media platforms like TikTok.

• You possess strong digital commerce skills and can translate data and insights into actionable strategies that drive results for clients/sellers.

• You excel in analyzing data, identifying trends, and making informed decisions that enhance performance.

• You have a keen eye for brand merchandising, optimizing product listings and content, ensuring high engagement and conversion rates.

• You work well working cross functionally with clients, global team members, creators, affiliates and fostering relationships that lead to successful campaigns.

• You are meticulous in managing catalogs and campaigns, ensuring that all aspects align with business objectives.

The Interview Process:

Every role starts the same, an introductory call with someone from our Talent Acquisition team. We will be looking for company and values-fit as well as your professional experience; there may be some technical role-specific questions during this call.

Every role is different after the initial call, but you can expect to meet several people from the team 1:1 and there might be further skill assessments in the form of a Take Home Assignment/Case Study Presentation. In your initial call, we will walk you through exactly what to expect the process to be.

$130,000.00 USD

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.