Benefits: - 401(k) matching
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
Position SummaryThe AdWorks Account Manager, Local Performance Marketing, is responsible for managing a portfolio of franchisee accounts and driving measurable business growth through performance marketing.
AFC AdWorks is American Family Care's centralized local marketing program, designed to drive performance, patient acquisition, and revenue growth for franchisees through data-driven digital advertising.
This is a highly client-facing role requiring analytical rigor, strong communication skills, and deep attention to detail.
You will own reporting, insights, strategy, and performance conversations with franchise owners while partnering with an external advertising agency to optimize performance.
Essential Responsibilities- Serve as the primary AdWorks point of contact for a portfolio of franchise owners, managing day-to-day communication, troubleshooting issues, and responding to ad hoc requests.
- Build and maintain strong, trust-based relationships across a diverse range of franchisee personalities.
- Lead Monthly and Quarterly Business Reviews (MBRs/QBRs), translating performance data into clear insights, trends, and actionable recommendations.
- Own performance reporting across assigned locations, ensuring outputs are accurate, timely, and insight-driven.
- Monitor performance to identify risks and growth opportunities, and drive data-backed optimization strategies.
- Partner with the AdOps agency to optimize campaigns and ensure quality and accuracy across platforms (Google Ads, Meta).
- Ensure seamless execution across franchisees, internal stakeholders, and agency partners.
- Partner cross-functionally to identify growth opportunities, optimize performance, and improve operational processes.
- Analyze performance across a diverse range of marketing channels including SEO, SEM, Direct Mail, Paid Social and Display.
Essential Qualifications- 5-7+ years in account management, performance marketing, or digital marketing.
- Experience managing multiple accounts
- Seasoned experience with Google Ads, Meta Ads, and performance marketing.
- Ability to analyze data and communicate insights clearly.
- Strong attention to detail and organizational skills.
- Ability to work independently and manage competing priorities.
Preferred Experience - Experience with franchise or multi-location businesses.
- Experience working with external agencies.
- Experience leading client reviews or business presentations
This is a remote position.
Compensation: $90,000.00 - $120,000.00 per year
Please note that a position may be for a company-owned or franchise location. Each franchise-owned and operated location recruits, hires, trains, and manages their own employees, sets their own employment policies and procedures, and provides compensation and benefits determined by that franchise owner. Company-owned locations provide a comprehensive benefits package including medical, dental, vision, disability, life insurance, matching 401(k), and more.
