About the Role

We are seeking a high-impact seller to drive revenue growth through agency partnerships, with a focus on large holding companies and their healthcare media teams.
This role is responsible for introducing, educating, and scaling adoption of our healthcare digital audiences across agency planners, buyers, and activation teams, enabling agencies to activate and resell our data across their life sciences, payer, and provider clients.

Healthcare marketers are increasingly shifting toward data-driven targeting to improve engagement with both healthcare professionals and consumers.

This role is critical to establishing our audiences as a trusted, compliant, and high-performing solution within agency planning and activation workflows, unlocking scaled, repeatable growth through agency channels.

What You'll Do

Agency Revenue Growth

• Own and grow a portfolio of agency relationships, with emphasis on major Holdco's and their healthcare-focused media teams
• Drive new revenue through adoption and activation of healthcare audiences across multiple client accounts

• Generate pipeline across Life Sciences, Provider, and healthcare brands by activating patient, provider, care team, and executive audiences through agency partners

Education & Enablement

• Educate agency teams on healthcare audience strategies, including clinical and therapeutic interest-based targeting, HCP audiences, and patient journey insights
• Position audiences within programmatic workflows (DSPs, data marketplaces, onboarding platforms such as LiveRamp)
• Deliver training and playbooks that enable agencies to confidently activate healthcare audiences at scale

Sales Execution

• Identify opportunities tied to healthcare campaign briefs, brand launches, and therapeutic area focus
• Translate client objectives into compliant audience strategies (e.g., awareness, patient engagement, HCP targeting)
• Close deals with agencies and support downstream activation into end advertiser platforms

Activation & Expansion

• Partner with internal teams to ensure successful campaign execution and delivery
• Use performance insights (CTR, engagement, conversion signals) to drive repeat usage
• Expand adoption across additional brands, therapeutic areas, and agency divisions

Cross-Functional Collaboration

• Work with Operations, Product and Marketing to refine healthcare audience positioning and GTM
• Provide feedback on demand trends (e.g., HCP targeting, DTC engagement, therapeutic categories)

What Success Looks Like

• Agencies consistently activating and reselling healthcare audiences across multiple clients
• Growth in repeatable, scalable activation revenue across therapeutic areas
• Strong relationships with healthcare media planners, buyers, and programmatic teams
• Expansion across Holdco networks and increased share of healthcare media spend

What You'll Bring

• 4-6 years of experience in digital media, adtech, or data sales
• Proven experience selling into agencies, ideally supporting healthcare or life sciences clients
• Strong understanding of programmatic ecosystems (DSPs, onboarding, identity, audience targeting)
• Familiarity with healthcare marketing use cases (HCP engagement, patient engagement, script lift, brand awareness)
• Experience working with major agency holding companies preferred

Compensation and Benefits

The salary range for this position is $87,000 - $125,000 per year, which represents the base pay the company reasonably and in good faith expects to pay for this role. Actual pay within this range will be determined based on factors such as relevant experience, skills, and qualifications.

Depending on the position, employees may also be eligible to participate in a company bonus or commission plan. All employees are eligible for a comprehensive benefits package, including medical, dental, and vision coverage, unlimited paid time off, and participation in the company's 401(k) plan with employer contribution.

Why we love Definitive, and why you will too!

• Industry leading products
• Work hard, and have fun doing it
• Incredibly fast growth means limitless opportunity
• Flexible and dynamic culture
• Work alongside some of the most talented and dedicated teammates
• Definitive Cares, our community service group, gives all of us a chance to give back
• Competitive benefits package including great healthcare benefits and a 401(k) match

What our Employees are saying about us on Glassdoor:

"Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed."

-Business Development Manager

"Great team. Amazing growth. Employees are treated very well."

-Research Analyst

"I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there."

-Profile Analyst

If you don't fit all of these qualifications, but believe you're still a great fit, feel free to apply and tell us why in your cover letter.

If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.