Account-Based Marketing Lead - Public Sector (Workstations & Z Solutions)

Description -

Job: ABM Marketing Manager - Public Sector (Workstations & Z Solutions)

Job Summary

The ABM Marketing Manager will lead 1:1 and 1:few account-based marketing programs to drive adoption of HP's Workstations and Z solutions across federal, state, and local government agencies. This role will fully own the workstation value proposition for the public sector, including the development and activation of Z Workstations marketing content-such as case studies, landing pages, thought leadership pieces, and persona-based messaging.

The role will identify target agencies, develop tailored value propositions, create personalized campaigns aligned to government procurement cycles, and collaborate closely with sales to influence pipeline and deal velocity. Responsibilities include campaign planning and execution, content development, account insights and analytics, and coordination with channel/agency partners to accelerate growth in the public sector.

Responsibilities
• Translates marketing strategies into marketing plans and develops marketing plan budgets.
• Drives market research to understand local consumer behavior, preferences, and trends.
• Leverages market insights and category product or solution roadmaps to develop customer segmentation and audience strategies.
• Participates in defining goals and key performance indicators to measure the success and business impact of the marketing plans.
• Acts as subject matter expert across customer segments, markets, and countries to develop new marketing strategies and approaches to accelerate success in priority categories and new businesses.
• Leads design of customer experience journeys and touchpoint plans that leverage paid and owned media channels to maximize awareness and marketing goals.
• Exercises high level of digital marketing transformation knowledge to advance position in new digital capabilities and touchpoints.
• Develops strategies for customer engagement, feedback collection, and addressing customer inquiries or concerns.
• Ensures that all marketing activities comply with local laws and regulations, including data protection and advertising standards.
• Develops and builds productive internal/external working relationships and participates in providing mentoring and guidance to lower-level employees.

Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.

Preferred Certifications
NA

Knowledge & Skills
• Analytics
• Business Development
• Business Marketing
• Business To Business
• Customer Relationship Management
• Data Analysis
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• Product Marketing
• Project Management
• Salesforce
• Social Media
• Thought Leadership

Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope
• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity
• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

The pay range for this role is $105,050 to $161,800 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

* Health insurance
* Dental insurance
* Vision insurance
* Long term/short term disability insurance
* Employee assistance program
* Flexible spending account
* Life insurance
* Generous time off policies, including;
* 4-12 weeks fully paid parental leave based on tenure
* 11 paid holidays
* Additional flexible paid vacation and sick leave (US benefits overview
[https://hpbenefits.ce.alight.com/])

The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.

Job -
Marketing

Schedule -
Full time

Shift -
No shift premium (United States of America)

Travel -
25%

Relocation -
No