Barcel USA

10389 Omnichannel Campaign Analytics Manager - Midwest

Barcel USA$80K — $110K *
US-AnywhereRemote in Coppell, TX
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; Master's preferred.
  • Minimum of 3 years experience in a CPG company or analytics role at an agency.
  • Proficient in Regression Analysis, Data Visualization, and Marketing Mix Modeling.
  • Experience with Adobe Analytics and PowerBI is essential.
  • Strong project management and organizational skills.

Responsibilities

  • Drive omnichannel campaign management and analytics to boost product conversion.
  • Collaborate with internal teams and external agencies for cross-functional initiatives.
  • Analyze campaign performance and optimize strategies based on insights.
  • Communicate effectively and present findings to various stakeholders.
  • Identify growth opportunities for Barcel brands within key customer segments.

Benefits

  • Fully remote work, allowing flexibility in location.
  • Opportunity for up to 25% travel.
  • Engagement with collaborative and innovative teams.
  • Involvement in driving brand strategies and impactful analytics.
Full Job Description
Job Details

Job Location
Remote - Coppell, TX

Secondary Job Location(s)
Midwest - Kansas City, MO

Remote Type
Fully Remote

Position Type
Full Time

Education Level
Bachelors Degree

Travel Percentage
Up to 25%

Job Shift
Day

Job Category
Business Development

Description

Barcel USA is looking for a confident, self-starting performance driven Omnichannel Campaign Analytics Manager professional. Someone who can collaborate across the organization to get things done. Drive our brand strategies in to planning and execution while continuing to optimize based on post event analysis.

The ideal candidate will have a passion for PPC strategy, analytics (in-store & online), is a great communicator, works well in a highly collaborative team and continues to find opportunities to grow our Barcel brands across key customers.

This role will primarily focus on campaign management, analytics, and insights to drive conversion of our Barcel USA products across the retail landscape.

This role will require high levels of cross-functional collaboration with both internal and agency teams, including brand management, account management/sales, retailers, and 3rd party agencies.

Qualifications

Key Behavioral Competencies:
  • Leader: Find better ways of working and driving eCommerce into the broader organization
  • Organized: The candidate would possess strong project management skills
  • Collaborative: Seamlessly with multiple stakeholders internally, cross-functionally and externally.
  • Agile: This candidate would be agile in a rapidly evolving and complex space, always looking to find a solution to drive value for the shopper, customer and Barcel
  • Strong Communicator: The candidate would have strong communication skills to share, update and present information in a clear and simple manner.


Education and Work History:

  • Undergraduate degree, Masters a plus
  • 3+ years of experience
  • Working in a CPG company or an Agency in the analytics team
  • Knowledge of Regression Analysis, Data Visualization, Adobe Analytics, PowerBI, Marketing Mix Modeling •


Barcel USA LLC is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training, and all other working conditions.

About Barcel USA

Barcel USA is a leading manufacturer and distributor of snack foods. The company offers a wide range of products, including chips, nuts, and other snacks, and its products are sold under several well-known brand names, including Takis, Barcel, and Ricolino. Barcel USA serves both domestic and international markets, and it has a strong reputation for quality and innovation. The company is committed to providing its customers with high-quality, flavorful, and satisfying snacks, and it has a strong focus on sustainability and social responsibility. Barcel USA is headquartered in Wilmington, Delaware, and has operations throughout the United States and Mexico.
Learn more about Barcel USA
Size
1,000 employees
Industry

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