Description

Are you interested applying your Customer Relationship Management (CRM) skillset to a Fortune 100 retailer? Do you have an innate curiosity to seek out insights and provide recommendations utilizing cutting edge technology and data? Are you looking for a career where customer acquisition, engagement, and loyalty problems come across your desk every day? Do you want to apply your knowledge of customer data and analytics to help solve constantly changing business and customer facing opportunities? Are you interested in utilizing your Alteryx and Salesforce skills to positively impact crucial business decisions?

The CRM Data Analyst is responsible for developing customer and loyalty analytical solutions that support marketing campaign strategy development, execution, and insights. The CRM Data Analyst will bring descriptive analytical skills and direct marketing channel experience to thoroughly understand how to market to our customers most effectively through disciplined segmentation and targeting efforts. This position uses data analytics to uncover trends in customer loyalty and consumer behavior that drive decision making that improves profitability and performance of our stores, products, and services. This position requires an agile software development mindset and the ability to deliver end-to-end full-stack solutions, including ideation/brainstorming, data/feature engineering and cleaning, data wrangling, coding, testing, deploying, data visualization, and maintenance.

Responsibilities include:

responding to analytical requests that provide data driven business insights and recommendations (including development of interactive dashboards and leadership reporting) across Publix business areas, including: Marketing, Corporate Purchasing, Real Estate, and other support areas
developing descriptive analytical models to provide business insights and recommendations across Publix business areas, including Marketing, Corporate Purchasing, Real Estate, and other support areas
the development, execution, deployment, and improvement of team data asset production processes, weekly reporting, automation, QC/data validation, gathering info from SMEs
participating as the primary analytical support for data driven cross-functional strategic initiatives
identifying and engaging in opportunities to grow knowledge and skills related to best practices in analytical technologies, methodologies, verification, knowledge of data sets, drawing insights, and communicating learnings

Important: Please note that Publix will not sponsor any hire for this position for an H-1B visa or permanent residence.

Additional Information

Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.

Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.

In Publix's corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix's corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.

Year End Bonus

As a year-end bonus to associates, Publix issues one month's extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.

Required Qualifications

Bachelor's degree in Data Analytics, Economics, Finance, Geography & GIS, Computer Science, Statistics, Data Science, Engineering, Marketing, Business, or another analytical discipline from an accredited college or university or equivalent experience
1-year in an analytical role specializing in data manipulation, interpretation, report writing, and data insight summarization/reporting
1-year analytical experience:
- Writing SQL; OR
- Conducting Financial performance analysis; OR
- Writing R code or similar functionality within other statistical tools; OR
- Using a Geographic Information System (GIS) specializing in demographic analyses
- For recent college graduates, these requirements can be satisfied by relevant coursework
Advanced knowledge of mathematics and statistics
Accounting and/or Finance knowledge (basic knowledge of accounting principles)
The ability to work effectively without close supervision or guidance
The ability to self-direct work activities and take action on tasks without direction from a supervisor
The ability to work productively and effectively when faced with stressful work situations and time pressures
The ability to manage time so that the priority of the activities determines the timing and amount of attention they receive
Arithmetic computation and reasoning
The ability to inspect, cleanse, transform and model data from various sources with the goal of discovering useful information/trends, informing conclusion and supporting decision-making
The ability to interpret, analyze, and explain financial information
The ability to understand and apply new information, procedures, or principles to perform job duties
The ability to understand the "big picture" and the interrelationships among various parts of the organization
Innovation and creativity
Problem solving skills
The ability to develop and maintain professional, trusting, positive, and productive working relationships with associates, managers, customers, and vendors
Customer focused
The ability to persuade, convince or achieve buy-in from others
Negotiation skills
Active listening skills
Presentation skills
Verbal and written communication skills
The ability to collate data extracts and summarize key findings into concise relevant and easy to digest reports/deliverables for decisions makers
Advanced skills in Microsoft Word, Excel
Basic skills in Microsoft PowerPoint
Intermediate skills in Microsoft Access
Skilled in SSMS or other SQL based application

Preferred Qualifications

MBA or Master's degree in Analytics, Economics, Finance, Computer Science, Statistics, Data Science, Engineering, Marketing, Business, Geographic Information Systems, GIScience, or another analytical discipline
3+ years of analytics work related experience
Data Science Certificate Or Business Analytics Certificate, Salesforce, Geographic Information System Professional
Recent completions of Coursera or similar courses to demonstrate ability to stay on trend with analytics
Knowledge of Data analysis techniques, including: inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision making
In depth understanding of Information Systems design methodologies and testing processes
Skills in Data visualization/story telling
Expert skills in Microsoft Word, Excel
Intermediate skills in Microsoft PowerPoint
Advanced skills in Microsoft Access
Skills in Alteryx, Tableau, PowerBI, and other Business Intelligence Tools (ETL)
Skills in Salesforce
Skills in ArcGIS/ESRI
Experience with marketing methods and approaches (e.g., segmentation, targeting, audience creation, customer/consumer data, data privacy, etc.)

Benefits Information

Employee stock ownership plan that contributes Publix stock to associates each year at no cost
An opportunity to purchase additional shares of our privately-held stock
401(k) retirement savings plan
Group health plan (with prescription benefits)
Group dental plan
Group vision plan
Sick pay
Paid Parental Leave
Long-term disability insurance
Company-paid life insurance (with accidental death & dismemberment benefits)
Tuition reimbursement
Vacation pay
Free hot lunches (buffet-style) at facilities with a cafeteria
Paycheck direct deposit
Credit union
Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases
6 paid holidays (associates can exchange the following holidays with their manager's approval: New Year's Day, Memorial Day, Fourth of July, and Labor Day).

Average Compensation: $119,955

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