personal branding Archives | Ladders

Articles about personal branding


No, you don’t need a personal brand

When it comes to career lingo, no phrase has gotten more buzz over the past several years than personal branding. You don't need it. Here's why.

levelling up

Here’s why being a ‘joiner’ makes you absurdly successful

The term “follower” is often used to designate the members of a community, as if it is an entirely passive role.

levelling up

How to ask for a raise and increase your value at work

Muster as much confidence as you can.

The Future of Work

This summer camp teaches teenagers how to create a personal brand

The summer camp teaches everything from how to market yourself to excellent camera angles.

Face-saving Remedies for Awkward Work Situations

Use these tips for changing course and saving the interaction when a conversation takes an awkward turn.

Think You Can’t Get a Job? Think Again.

The only thing standing between you and your next job could be your negative thoughts.

9 Tips for Getting the Referrals You Want

Need help getting the right references for your dream job?

Speak Successfully

Take these five steps to clearer speech and more effective communication with hiring managers.

Can You Name 10 Companies You’d Work For?

Use this career planning guide to figure out where else you may want to work, and to have a plan if you get fired.

Seeking VP, Anything

If you don't already have a solid elevator pitch, you're doing yourself a disservice.

How To Build Your Personal Brand

Creating a great personal brand could be exactly what you need to get your foot in the door.

How to Sell Yourself at Your Next Job Interview

When self-promotion doesn't come as naturally to you as product promotion does, here are 5 tips to help you master the most important marketing presentation.

5 Ways To Encourage Readership Through Your LinkedIn Summary Section

Don’t lose profile views by skimping on this most commonly-read section.

5 Free Resume Tools Every Job Seeker Should Know About

Use these free resources to create outstanding resumes and develop your personal brand.

Impress Your Boss: 4 Free, Easy to Use Design Tools For Non-Creatives

Get your creative juices flowing while saving time, effort, and energy with these four tools.

6 lessons to learn from negative feedback on your blog

Don't let a couple of negative comments bring you down.

4 important personality traits of U.S. presidents

Reflect on the skills of some of our greatest presidents and how they can be applied to your job search.

Are you a job hopper? Here’s how to be good at it.

Changing jobs can improve your career.

10 Ways to Boost Your Professional Brand

Build a strong professional image in and out of the workplace to advance your career.

Your Profile Picture is Bringing Down Your Job Search

Your head shot should add value to your profile.

Update Your Personal Brand With This Must-Have Checklist

If you don't manage your professional brand, someone else will do it for you.

How to Tap Into the Hidden Job Market

You could be missing out on 50 percent of recruiters’ job opportunities.

Social Media Boot Camp: Job Search Edition

Leverage social media to advance your career and kick your job search up a notch.

Quit Your Job With Class

Use these tips to resign from your position without tarnishing your brand.

3 things you must do now to land a job in 2014

Jump-start your New Year’s career resolution with these three steps.

Safeguarding Your Personal Brand for the Job Search

Learn how to protect the privacy of your personal, social accounts.

Strengthen Your Search With Social Media

Take a page from your kids' playbook and leverage social media for your job search.

Social Media Dos and Don’ts Every College Grad Should Know

Don't let your social media habits derail your job search.

What’s in a name?

Keep your professional name consistent across all business channels.

Video Chat Recap: Spring Clean Your Job Search

A follow-up on some of the most popular questions asked during our spreecast on cleaning up your job search.

3 Ways to Spring Clean Your Job Search

Give your job search a good scrubbing this spring.

Pitch Like a Pro: Tips to Perfect Your Elevator Pitch

Take a cue from the pitching professionals to launch your elevator pitch to the next level.

Sweat the Details of Your Job Search

When your job application is competing with many others, it’s the little details that count.

Self-presentation and your career

The way you present yourself could be costing you a great career.

Lying in Your Job Search: Where’s the Line?

Take a page from our founding fathers with an honest approach to your job search.

A trendier professional wardrobe

The work dress code is enough of a landmine as it is, with its myriad variations and elusive interpretations, that it is no wonder that sometimes the last thing employees (or even executives) dare to do is tread the changing waters of trends.

5 Ways You’re Sabotaging Your Job Search

If you’re not getting results, reevaluate your job-search strategy and make changes.

Is Your Picture Hurting or Helping Your Job Search?

Do my looks hurt or help my chances of landing the right job?

Get Back to Social Media Basics

Incorporate social media into your job-search strategy to find the right job, faster.

Damage Control for Your Holiday Mishap

How to repair your reputation after a holiday party blunder.

Overhaul Your Online Brand in 5 Easy Steps

Google yourself regularly and edit your online presence to support your job-search efforts.

4 Ways to Protect Your Personal Brand From Holiday Mishaps

Plan ahead to save face during corporate events.

Upgrade Your Phone to Improve Your Job Search

Consider upgrading your mobile device to a smart phone to demonstrate your tech savvy and continue the job search on the go.

Mobilize Your Professional Resume

Invest in a professional resume that will make it past any gatekeeper and outsmart applicant tracking software.

Look the Part for Your Job Search

Invest in your image on and offline with a budget-conscious haircut, updated clothes, makeup, and a professional head shot for your online profiles.

How to Pitch Your Value: Dissecting the Elevator Pitch

Develop a strong elevator pitch that highlights your key skill sets, passions, and job goals.

Combatting Age Discrimination in the Job Search: Part II of III

The second article in a three-part series on conducting a job search later in life.

Is Perspective Killing Your Job Search?

Looking at things from the employer's point of view can give you an edge when looking for employment.

Sell Yourself the Steve Jobs Way

The Apple CEO is a master of marketing.

7 Habits of Highly Effective Personal Branders

Use these tips to show the world — especially potential employers — your commitment to professional success.