William Arruda

William Arruda

William Arruda

William Arruda

Credited with turning the concept of personal branding into a global industry, William Arruda is the founder of Reach Personal Branding and author of “Career Distinction” and the upcoming book, “Ditch. Dare. Do!”

Articles by William Arruda

4 Factors to Measure Your Online Reputation

Recruiters and hiring managers use four dimensions to evaluate the people they Google.

5 Personal Branding Trends of 2011

2011 brings new tools and Web sites to end your personal brand schizophrenia and take more control of the message you’re sending.

Use Color to Get Your Next Job

Your resume should be black and white, but there are places in your job search to use color to represent your personal brand.

Color Me Hired

Use a signature color to build your personal brand.

Do You Need Your Own Video Infomercial?

Put your personal brand in motion with a video biography that lets your personality shine through.

5 Tools that Measure Your Online Brand

Do you know if all the effort you put into your Web presence is paying off?

10 Ways to Wreck Your Personal Brand

The Web makes it easy to spread your message.

What Job Seekers Need to Know About Google

Can executive recruiters find you on the Web?

Be Real Before Being Virtual

Before you promote your personal brand on the Web, do some strategizing about what you want that brand to represent.

Top 10 Places to Include Your Headshot

Don’t put your photo on your resume, but do put your headshot on your online profiles.