Different social media networks, different 'game rules' for 2015 | Ladders

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Has social media 'gameplay' changed?

Different social media networks, different ‘game rules’ for 2015

Has social media ‘gameplay’ changed? Follow these rules to set yourself up for success in the spring season of 2015 and beyond.

As baseball season returns this month, with all of its rules and wonderful traditions, it has me thinking about social media networks’ “game rules” too.

Just as various sports have their own regulations and gameplay customs which can be updated (think instant replay and similar), the different social media networks that are part of our world in 2015 all have their own cultures where certain things are expected and welcomed–even celebrated–and other things are unwelcome or seen as odd.

With baseball in mind, here are three thoughts on how social media ‘gameplay’ has changed and what you need to know to set yourself up for success this spring season of 2015 and beyond.

Ready? Let’s play ball!

Social media presence that looks identical across all networks is not a winning strategy

Just as you wouldn’t wear a tuxedo to a baseball game, you wouldn’t want to utilize social in the same way on a social network that you’re using exclusively for business networking and job search in the same casual way you’d send a friend a snap on Snapchat, or post family party photos on Facebook. Think about the culture on each social network before you post and let that guide your choices.

Successful social media strategies require both “hitting” and “fielding”

Even if your industry regulations or situation does not allow for realtime social media back and forth, social listening and response should still be part of your social strategy. You shouldn’t be “at bat” all the time, with only one-way messaging. You can “field” by doing social media listening and let that shape your response types, and/or guide your next social posts if you notice there’s particular interest or curiosity about something.

Good sportsmanship still matters

If you have a lively social media exchange online, stick to the issues or topics and don’t make personal attacks. It’s OK to disagree online, but do it in such a way that you wouldn’t mind everyone reading about it- because they can and do! Just like sports videos, statistics, and game outcomes, the Internet is forever, and your gameplay can be revisited and reviewed and analyzed but never really replayed.

Stephanie Grayson

Stephanie Grayson

Stephanie Grayson currently holds a position at McKinsey where she provides social media strategy training for senior-level firm partners.

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