Brand equity management: management of brand equity development and consumer engagement strategies and tactics to achieve consumer and business objectives. Works with agency partners to create annual consumer media, promotion and public relations plans.
To analyze unit/division practices and procedures and develop and implement recommendations for operational, policy, and procedural improvements; to conduct needs analyses, feasibility studies, and evaluations for assigned units.
The Account Manager represents the entire range of company products and services to assigned customers, while leading the customer account planning cycle and ensuring assigned customers' needs and expectations are met by the company.
Produce comprehensive leveling documentation for proper recommendations that connect the right skill set with the individual project demands; track and approve invoices based on consultant deliverables.
Play a key role in the planning and execution of the compensation programs including the annual compensation review, mid-year review, bonus plan administration, annual refresh of compensation structures, market analysis, and range development