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Responsibilities include conceptualization, definition, and strategy, estimating market potential, competitive analysis, and articulation of product marketing needs, planning new product launches, ana...
Develop and execute promotional programs to increase fan engagement and viewership, while monitoring budget and maintaining alignment with brand positioning...
Analyze weekly, monthly and quarterly marketing campaign results including performing variance analysis (actual to / forecast), cohort and segmentation analysis, identifying risks and opportunities, a...
Build strong relationships with the Sales organization leading to an in-depth understanding of their retailer, shopper, competition & key focus points to enable development of winning strategies for C...
Manage multiple media buying agencies - maximizing the relationship to ensure we are running best in class campaigns. Develop and execute an ongoing testing roadmap (Creative, network, audience, etc...
Lead development and execution of measurable marketing communications plans and associated budgets that align strategy and tactics with business plans and goals...
This position supports enterprise engagement strategies, in collaboration with key internal stakeholders from marketing/communications, sales, account management, client services, and operations...
Manage audiences, creatives, budget and bidding strategies to maximize efficiency; including technical setup of experiments and analysis of results in conjunction with cross-functional teams across th...
Monitor day-to-day affiliate channel activity, analyze performance by conducting channel deep-dives, identify areas of improvement, and consistently look for ways to drive growth while achieving effic...
Participates in preparation and negotiation of owner contracts and ensures delivery and adherence to contractual requirements and that all aspects of owner contracts are accomplished...
Manage all phases of formula development and new product innovation for our color cosmetics + skincare categories. Become an expert in color evaluation across color and complexion categories...
Performing and reviewing analysis on the success of our Originals marketing campaigns. Identifying and developing incremental marketing tactics and opportunities by marketing channel to drive addition...