Create strong partnership between front and back end development and business lines; work within Creative Cloud to design new interaction modules, page layouts, styleguides, images, icons, and other visual elements.
Provide assets to relevant disciplines to implement designs. Provide visual QA comments to, and carry out consultation with, Client Services, Technology and Project Management teams throughout projects.
Understand the latest developments and trends in the programmatic space and develop POVs on where the industry is moving; analyze activity in the marketplace and translate data into actionable insights.
As department head, build, grow and maintain a Paid Social discipline, including but not limited to: recruitment, mentoring, feedback, work assignments, performance reviews, training, goal setting, etc.
The Associate Director role offers the chance to drive deep rich insights for our top-tier clients, influence experiences that touch millions, and grow their analytics competency within a team that is defining cutting-edge consumer analytics.
Work with designers to implement primary design direction and incorporating the best design and technology practices; create and manage original, persuasive, conceptually compelling work for campaigns, content and experiences.
Create compelling go-to market strategies and marketing plans for new product/feature launches, including simple and more detailed descriptions of the value proposition, relevant marketing messaging and channel-specific execution plans.
In this role, you will be expected to lead directly and effectively the broadcasting, music, digital, marketing, and content creation staff to align The Current's presence and impact across all platforms.
Drive the strategic development and execution of integrated marketing campaigns, including but not limited to, top of funnel demand generation campaigns, ABM, competitive, customer x-sell/upsell and integrated partner programs.