Create compelling go-to market strategies and marketing plans for new product/feature launches, including simple and more detailed descriptions of the value proposition, relevant marketing messaging and channel-specific execution plans.
The avp will interface with departments such as: business development, finance, education, public relations, marketing services, creative, labs, technical packaging, international marketing teams and executive management.
Partner with cross-functional teams (Finance, Planning, Marketing, Research, Operations, Sales, etc.) to develop the capabilities, go-to-market strategies and execution plans needed to drive rapid revenue growth.
The Director of Sales & Marketing is responsible for leading the company's sales and marketing activities, including planning and execution of strategic and tactical plans to achieve established sales objectives
Partner with the Sales Performance Executive and Regional Sales Executive to create and maintain a tactical plan to exceed the Line of Business plan appropriate to needs of geography and market make up.
Develop and execute direct marketing programs to grow the franchise while achieving business goals across branches, online and phones and across key target segments - specifically working to grow the small business portfolio.
Support execution for market research, develop quantitative and qualitative, on and off-line studies, with appointed research agencies or where necessary work with in house staff to collect and compile customer and competitor information.
Leverage search engine optimization and search engine marketing strategies (SEO/SEM) as determined by SEO/SEM digital marketing leader in development of strategies and tactical execution to maximize traffic to websites.