Social Media experts are part of a cultural phenomenon that has powerfully impacted the world of business and created many job specialties. Professionals such as marketing directors, art directors, copywriters, graphic designers, film and video editors, customer service representatives, PR representatives and more today play an important part in social media initiatives and campaigns for businesses. Many campaigns combine free content and paid advertising, and most businesses have dedicated social media pages to promote themselves. Qualifications include all those required for marketing professionals.
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