Marketing professionals are hired by companies to sell products and services, win customers and create loyalty. Marketing directors, marketing managers, PR professionals, designers and copywriters are all part of the marketing drive. This includes the creation of free content across blogs, social media, email and more. Paid ads are targeted through placement and, in the case of digital marketing, search engine optimization (SEO). Qualifications combine experience with a bachelor’s degree in a relevant area. Some companies ask for an MBA or postgraduate qualification, but strong experience and talent can win out.