Own local sports (and other) marketing assets, along with their activation strategy and execution. Development and management of both customer specific and region-wide syndicated programming.
Manage the product life cycle for our value-add offers. This includes developing the offer roadmaps and business case, framing our competitive positioning and establishing the economics of the offer.
Manage field service team for general repair, maintenance, and warranty service calls as well as delivery of training programs on field equipment at customer sites.
Develop product positioning and messaging that differentiates the company in the market; manage integrated product marketing plan, developing the strategy of the marketing programs that drive demand for Inovalon solutions.
Deploy marketing strategy best practices for segmentation, targeting, and positioning to acquire and retain customers; define and deploy globally differentiating value offers, and go-to market strategies.
Provide market research and analytics to identify global market opportunities, develop, implement and manage solutions, and provide subject matter expertise in diagnostic product and informatics development.
Provides marketing and/or technical support at conferences, users' meetings, customer sites, end user workshops, and other specific marketing events; manages the demand planning process; represents portfolio at Demand Consensus and S&OP meetings.
This position is responsible for developing and implementing new intermediary marketing programs, offers, and tools to help financial advisors learn more about the industry, build their book of business, and strengthen relationships with current clients.
Measure and report key performance indicators; responsible for customer marketing and promotions management and forecasting including analysis (us, comp, best in class) and customer & consumer communication.
Work closely with Solution Commercial Effectiveness Manager to develop and elevate DS marketing and sales training programs for our developed workflow and automation value offers to accelerate regional growth.
Drive cross functional alignment with social media, content marketing, digital marketing, community, public relations, portfolio marketing and marketing operations to implement unified go-to-market approach.
Initiate, develop and execute global marketing plan to increase market awareness, enable effective selling, deliver differentiated value to our customers and meet business unit financial goals.
Drive qualified traffic to all communities and achieve outlined traffic goals by community based on annual sales plan. Meet/exceed planned traffic from budget estimation
The Digital Marketing Campaign Manager will be responsible for supporting the lead generation team by managing vendor relations and determining ROI and efficacy of particular marketing channels.
PNC Financial Services • Baltimore, MD and 15 other locations
Delivery of sales readiness programs, process training and product training. Includes classroom facilitation of introductory and intermediate level Business Lending training.