$200K - $250K(Ladders Estimates)
East Hanover, NJ 07936
Industry: Pharmaceuticals & Biotech•
8 - 10 years
Posted 65 days ago
927 million. That's how many lives our products touched in 2017. And while we're proud of that fact, in this world of digital and technological transformation, we must also ask ourselves this: how can we continue to improve and extend even more people's lives?
We believe the answers are found when curious, courageous and collaborative people like you are brought together in an inspiring environment. Where you're given opportunities to explore the power of digital and data. Where you're empowered to risk failure by taking smart risks. And where you're surrounded by people who share your determination to tackle the world's toughest medical challenges.
Provides leadership to brand team on all aspects of development and execution (from Phase III onwards) of commercial strategy and launch strategy for assigned brand. Member of the cross-functional Global Brand Team (GBT). Regularly deputizes WW Brand Director (WWBD). Works in collaboration with Global Program Team (GPT) and CPOs to maximize brand value across all customer groups. Provides effective people leadership in cross-functional teams. Leads and implements the integrated product strategy (IPS), brand strategy plan processes and the life cycle management (LCM) discussions effectively and with a high level of autonomy. Regularly manages PEC level interactions independently and maturely.
Governance & Key Processes: •Drives key commercial processes in alignment with the GBT: leads and implements product strategy (integrated product strategy), competitor readiness and integrated tactical plan. •Develops launch strategy in collaboration with cross-functional teams and Global, Region and Country. •Leads the brand strategy plan processes and the product life cycle management discussions with a high level of autonomy. •Acts as commercial representative in the GPT (cross-functional Global Program Team) to co-lead or lead the commercial part of the GPT. •Member of the GBT: Works closely with key functions and key CPOs to co-create commercial deliverables; drives effective communication and dissemination of deliverables to assigned CPOs and clusters. •Regularly deputizes the WWBD when needed and acts as go to person within the Franchise and the cross functional teams. Commercial: •Leads development of brand strategy across all customer groups and channels. Ensures alignment of Development, Regulatory, Medical, Patient Access, Digital and Patient Relationships •Has solid understanding of US, EU big 5, or other large CPO market including customer and patient segmentation •Leads commercial deliverables / projects in co-creation with key CPOs • Provides leadership to design and delivery of marketing mix, balancing ROI with brand KPIs •Defines short-term and long-term global tactics (integrated tactical plan) to support brand growth and Life Cycle Management. Collaborates with CPOs and clusters to ensure wide implementation •Leads the co-creation and launch of new campaigns that appropriately target customer groups including payors. Works closely and effectively with Medical •Designs competitive simulation scenarios (as part of competitor readiness) to identify trends, opportunities and threats (worldwide and in key local markets) for product group and proposes corresponding measures •Drives regular experience exchange and best practice sharing across CPOs to support fast and broad dissemination of key insights, learnings and innovation •Leads digital and innovative projects •Leads brand communication: drives coherent product messaging and communication strategies across customer groups; provides a differentiated winning proposition and brand story flow
University degree in Science and/or degree in Business Marketing or Clinical Research. 8 – 10 years of operational sales and/or marketing experience in a country with focus on extensive product/brand management including customer facing/sales and potentially market access experience. Additional languages a plus
Valid Through: 2019-9-13