Web Marketing Manager

YOOX   •  

New York, NY

Industry: Technology

  •  

5 - 7 years

Posted 74 days ago

This job is no longer available.

YOOX, launched in 2000, is the world’s leading online lifestyle store for fashion, design and art, offering a never-ending selection including: hard-to-find clothing and accessories from the world’s most prestigious designers, exclusive capsule collections, eco-friendly fashion, a unique assortment of home design objects, rare vintage finds, books and a curated selection of compelling and collectable artworks.

YOOX, which is part of YOOX NET-A-PORTER GROUP, has offices and operations in the United States, Europe, Japan, China, Hong Kong, delivering to more than 100 countries around the world and ensuring an exceptional level of customer service.

We are now looking for a talented Web Marketing Manager to join the YOOX Marketing team

Key Responsibilities

  • Oversee Display retargeting campaigns (e.g., Criteo platform) and RTB tools
  • Grow and optimize Display program to cover full spectrum of the purchase funnel
  • Oversee growth of paid social program on paid Social channels
  • Work with cross functional teams including merchandising, retail and creative to develop content in support of marketing initiatives
  • Develop strategies to synchronize CRM capabilities with marketing channels to increase value of existing customers
  • Conduct A/B tests, analyze data and utilize reporting to monitor and improve campaign performance
  • Manage budgets and collaborate with commercial team to forecast results
  • Optimize product feeds and interface with feed vendor
  • Stay current on industry trends, best practices and techniques to identify new opportunities and influence future business decisions
  • Oversee SEM activities and responsible for executing PPC strategies; outline scope of their work and effectively prioritize their resources
  • Grow and optimize the SEM program through iterative testing of campaign and keyword creation, ad copy, landing pages and bid strategy to maximize return on investment
  • Define Display targeting strategy; develop, manage and optimize campaigns across multiple platforms

Requirements:

  • BA/BS
  • Ideal candidate has 5-7 years of experience managing CPC and Display campaigns
  • Prior experience managing multiple agencies, partners and vendors
  • Experience with Google Adwords, Bing Ads and bid management tools such as Kenshoo or Marin Software
  • Experience with DMPs, DSPs, Ad Exchanges and Criteo
  • Ability to form relationships/partnerships and lead by influence rather than by authority
  • Proficient with web analytics tools such as Omniture or Google Analytics

Other qualifications include:

  • Experience with SEO
  • Strong MS Office skills, proven experience in Excel and PowerPoint
  • Results-oriented, with strong quantitative and qualitative analytical skills
  • Excellent organizational skills, and ability to multi-task/manage multiple projects at the same time
  • Ability to work in teams and/or independently to meet goals
  • A passion for digital and fashion e-commerce in particular
  • Ready to learn, grow and adapt in a fast-paced environment

R-02895