Web Marketing Business Development Specialist

$80K - $100K
Posted on 10/31/17 by Darren Frank
Confidential Company
Brooklyn, NY
Less than 5 years experience
Legal Services
$80K - $100K
Posted on 10/31/17 Darren Frank

Large Law firm located in NYC and NJ needs:


This position is available in New Jersey or New York Offices:


  • Liaise with Business Development Manager to ensure website content reflects current practice highlights and trends. Understanding of web analytics a plus.
  • Maintain experiencedatabase and pitch tracker.
  • Assist with the preparation of customized pitches and responses to RFPs.
  • Engage in research on clients, targets and industries. Conduct competitive intelligence.
  • Use analytics to ensure the firm reaches targeted audiences, identify best practices and drive successful email marketing and social mediacampaigns.
  • Assist in preparing persuasive submissions for a variety of directories and rankings.
  • Ensure the quality of marketingdatabase contacts, prepare marketingcampaign data/lists, and track/reportcampaign results. List segmentation, extraction and manipulation for marketing programs.
  • Oversee data entry and the integrity of the firm’s Contact Relationship Management system.
  • Onboard contacts for new attorneys into CRM system. Capture new client information.
  • Assist with special projects when requested.


  • Bachelor’s degree in Marketing, Business, English or related discipline.
  • 3+ years of relevant experience.
  • Law firm or professional services experience preferred.
  • Strong communication and writing skills required. Writing sample will be requested.
  • Familiarity with web analytics tools and SEO.
  • Experience with CRM use in a law firm a plus.
  • Experience working with large data sets in Excel.
  • Experience working with email marketing tools and creating campaigns.
  • Familiarity with SPAM laws a plus.
  • Familiarity with state bar advertising rules a plus.
  • Strong client service attitude and follow-up skills required.
  • Must work well under pressure and be a self-starter, problem-solver, proactive thinker and team player.
  • Must have the ability to organize, prioritize and meet deadlines.
  • Attention to detail.
  • Strong work ethic and high degree of professionalism.


Please email your resume in WORD format and current base salary requirements ASAP!

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