Web Analytics Manager, Insights & Analytics

Edelman Digital   •  

Toronto, ON

Industry: Advertising & Marketing Services


5 - 7 years

Posted 387 days ago

This job is no longer available.


Edelman Toronto is expanding its Insights & Analytics team, looking to add a Web Analytics Manager to the team. This is a pivotal time to join Edelman and an incredible opportunity for the right candidate to grow with a reputable office within a global network. Edelman’s Insights & Analytics team is dedicated to our ongoing capacity to produce the useful research and insights that we have become famous for.

Reporting to the Director, Insights & Analytics, the role of Analytics Manger will combine product marketing and development with resource and research planning. In this client-facing role, you will become the global lead on a product that is becoming the next generation of research. 

The ideal candidate will have exceptional communication skills and the gravitas of a world class manager. This is a fast-paced position and you will be responsible for a variety of tasks from building client dashboards to managing the product lifecycle including liaising with teams, and ensuring build time-frames are both on time and within specifications.

In addition, you will become a product expert and super-user responsible for internal product communications, future product enhancements, and overall product advancement. You will gain experience and knowledge of successful project management in an award-winning and global agency.


  • Work with our software to create and build needed content
  • Utilize required software to set up reports, alerts, and account permissions
  • Coordinate with the set-up team to ensure all client requirements are covered
  • Map and work with teams to create and consistently update the product roadmap
  • Participate in client meetings and calls as a subject matter expert when demonstrating the product
  • Create and maintain the product marketing and communications plan including internal training needs, milestones and new features overview
  • Proactive identification of opportunities to expand our offering, based on existing client needs
  • Identify future product enhancements
  • Work with internal and external stakeholders to gather client monitoring and research requirements while estimating a timeframe for delivery
  • Lead a team in meeting the needs of the project while maintaining deadlines
  • Schedule and oversee quality assurance occurs and make corrections as required
  • Deliver product to client for review; maintain and fulfill any ongoing needs related to that client
  • From time to time, monitor social and print media and create insights to relay to the account team
  • Provide on-going consultation and POV’s for client strategy teams
  • Counsel clients on day-to-day research & analytics needs to help them reach their objectives
  • Provide guidance to junior staff on day-to-day project management
  • Help to identify and recommend relevant applications for program measurement   


  • Bachelor’s degree preferably in, Marketing, Business or related field
  • 5+ years of proven relevant experience in an Analytics role in a digital, marketing, or advertising environment
  • Ability to operate in a cross departmental role
  • Experience conducting both primary and secondary research preferred
  • Ability to interact with all levels of stakeholders
  • Demonstrated organizational skills, including a strong attention to detail
  • Can work autonomously and multitask in a fast-paced work environment
  • Strong time management, marketing, and communication planning skills
  • Excellent product marketing and lifecycle planning skills
  • Strong presentation skills
  • Superior Microsoft Office Skills in Excel, Word, and PowerPoint