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VP, Research Director, Demand and Account Based Marketing in New York, NY

Forrester Research
New York, NY 10001
and 4 other locations
7w ago


$250K - $500K*


Account Management


15+ years

Job Description

About This Role:

Forrester is seeking a Vice President, Research Director within the SiriusDecisions product line to lead a research team for our Demand and Account Based Marketing service. This service advises clients who are responsible for driving demand strategy for their company in support of all direct go-to-market strategies (e.g. by geography, by industry or vertical, by strategic account) across all marketing channels (e.g., tactic mix).

The Vice President, Research Director is responsible for defining a compelling and actionable research agenda to address the needs of our target clients. This research agenda must provide a holistic set of answers to the questions that are most important to clients in a Demand and Account Based Marketing leadership role. This role also entails ensuring the quality of the research documents produced by the Demand and Account Based Marketing research team.

Our ideal candidate has experience

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Valid through: 2020-4-3

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