VP Product Marketing

 •  Vibes Chicago, IL

11 - 15 years experience  •  Advertising & Marketing Services

Salary depends on experience
Posted on 08/04/17
Chicago, IL
11 - 15 years experience
Advertising & Marketing Services
Salary depends on experience
Posted on 08/04/17

Unique opportunity with a mobile marketing leader

We help marketers unlock new revenue by arming them with the technology and expertise they need to succeed in mobilemarketing. Vibes Mobile Engagement Platform enables marketers to easily manage all mobile communication channels including text messaging, push notifications, Apple Wallet, Android Pay and mobile web campaigns — all through a single interface. Vibes has delivered more than five billion mobileexperiences on behalf of customers that include Chipotle, Gap, Old Navy, Home Depot, Pet Smart, Foot Locker and Allstate, and is recognized as one of only four Tier 1 aggregators by the Common Short Code Administration (CSCA).

Vibes is seeking a Product Marketing leader to create and execute Vibes’ product marketing strategy and drive the success of existing products and future innovations. This is an exceptional opportunity to contribute to an exciting and critical chapter in Vibes’ growth and success. The ideal candidate will be entrepreneurial in spirit, technical, and has experience leading product marketing for SaaS solutions aimed at marketers.

This position reports into the Chief Marketing Officer and is located in Chicago, IL.


  • Create and execute overall product marketing strategy for SaaS organization
  • Develop and own product positioning and messaging that differentiates Vibes’ products in the market
  • Develop messaging for product value proposition and deliver best of breed sales and marketing materials
  • Establish, maintain, and leverage partnerships with Engineering, Product, Customer Success, and Sales to drive internal and external readiness for adoption and in-market success for new products
  • Plan the launch of new products and releases, and manage the cross-functional implementation of the plan
  • Be the expert on Vibes’ buyers, how they buy, their buying criteria, and on our competitive landscape
  • Develop effective sales training materials and work withSales Team to inspire, motivate, and ultimately close deals
  • Develop thought-provoking, compelling presentations and customer facing content
  • Identify opportunities for lead generation and create marketing collateral including case studies, data sheets, white papers, FAQs, etc.
  • Assist CMO in team management, active mentoring, and professional development
  • Effectively manage and develop a team of junior to mid-level staff

Requirements & Qualifications:

  • Bachelor’s degree in Marketing, Business, Computer Science, or related field; MBA preferred
  • 10+ years experience in product marketing; 5+ years in digital and/or SaaS
  • Proven track record creating value through strategic product marketing in digitalmarketing industry
  • Must have previous experience in a consultative role with a strong understanding of the digitalmarketing space
  • Former responsibility in Product Management as well as Product Marketing highly preferred
  • Command of best practices across marketing, product strategy and positioning
  • Passion for taking the complex and making it simple, and for marketing through compelling stories
  • Experience in development of marketing collateral, presentations, etc.
  • Experience developing and launching new products in partnership with Product, Engineering & Sales
  • Experience being a leader who motivates by inspiring the larger team and connecting business goals to their work; a strong mentor to people and able to work with junior and senior team members and help them grow
  • Exceptional knowledge of sales, marketing, and development processes
  • Must be forward thinking and customer facing
  • Driven by our core values: teamwork, continuous learning, adaptability, and quality
  • Extraordinary team player and ability to thrive in a fast-paced, high-growth, entrepreneurial environment where quality, innovation, speed of decision making and execution are critical to organizational success

Skills & Abilities:

  • Strong results-orientation and metrics driven
  • Ability to coordinate and perform multiple tasks/projects simultaneously, balancing priorities and deliverables
  • Competent interpersonal skills, demonstrating the ability to lead projects and mentor others
  • Strong results-driven orientation combined with strong analytical ability
  • Keen sense for the big picture as well as ability to execute, measure, iterate and optimize tactically
  • Excellent written and oral communication skills with demonstrated success presenting to Senior Leadership
  • Hands-on and entrepreneurial style – one that looks to become personally involved in all elements of managing their functional responsibility
  • Ability to collaborate effectively across multiple groups at a global level
  • Organizational and time management skills
  • Ability to work independently
  • Ability to work well within a team environment and participate in department projects
  • Evidence leadership on a daily basis

Our Core Values:

  • Respect, Honesty, and Integrity for All Stakeholders
  • Always be Learning
  • Relentless Focus on the Customer
  • Never be Satisfied
  • Create Value
  • Seek Accountability and Ownership

Vibes is an equal opportunity employer that encourages and fosters diversity in the workplace.  We offer a career building experience in a fast-paced organization and industry.

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