Peloton Digital is looking for a VP of Product Marketing to join our growing team. The VP will function as a player-coach who can comfortably toggle between the board room and the huddle, strategies and tactics, ideation and execution, dreaming big and getting the day-job done.
- Work closely with the Product, Customer Acquisition, Creative, Technology, and Brand Marketing teams to design strategies that grow and retain Digital members in the US and abroad.
- Oversee the creation of global Digital Membership programs and promotions to impact business KPIs
- Create strategies and oversee implementation of campaigns that launch Peloton apps on 3rd party platforms such as Connected and Smart TVs
- Design programs, promotions and other initiatives that drive customer upgrades from Digital Membership to Peloton Bike or Tread ownership
- Build customer lifecycle management strategies,