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VP, Product Marketing in New York, NY

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compensation:

$250K - $500K*

specialty:

Brand Marketing & Management

experience:

11 - 15 years

Job Description

THE ROLE

Peloton Digital is looking for a VP of Product Marketing to join our growing team. The VP will function as a player-coach who can comfortably toggle between the board room and the huddle, strategies and tactics, ideation and execution, dreaming big and getting the day-job done.

RESPONSIBILITIES

  • Work closely with the Product, Customer Acquisition, Creative, Technology, and Brand Marketing teams to design strategies that grow and retain Digital members in the US and abroad.
  • Oversee the creation of global Digital Membership programs and promotions to impact business KPIs
  • Create strategies and oversee implementation of campaigns that launch Peloton apps on 3rd party platforms such as Connected and Smart TVs
  • Design programs, promotions and other initiatives that drive customer upgrades from Digital Membership to Peloton Bike or Tread ownership
  • Build customer lifecycle management strategies,
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Valid through: 2020-5-19

About Peloton

The peloton (from French, originally meaning 'platoon') is the main group or pack of riders in a road bicycle race. Riders in a group save energy by riding close (drafting or slipstreaming) near (particularly behind) other riders. The reduction in drag is dramatic; in the middle of a well-developed group it can be as much as 40%. The term is also used to refer to professional cyclists in general. The peloton travels as an integrated unit (similar in some respects to birds flying in formation) with each rider making slight adjustments in response to their adjacent riders (particularly the one in front of each). When developed, riders at the front are exposed to higher loads, and will tend to slip off the front in order to rejoin the pack farther back. With sufficient room to maneuver, this may develop into a fluid situation where the center of the peloton appears to be pushing through its own leading edge.
Total Jobs:
41
Total Experts:
6
Average Pay:
$130,943
Total value of jobs:
$6,940,000
% Masters:
29%

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* Ladders Estimates