VP Product Marketing

Merchantry   •  

San Francisco, CA

11 - 15 years

Posted 239 days ago

This job is no longer available.

We are connecting companies of all sizes and providing them with the platform andnetwork needed to create value from old processes like procurement, invoicing,  payments, and workflow.Tradeshift is redefining an enterprise space that has seen little change in manyyears. We recognize that business is messy and business is social. Understanding these two facts drives the development ofTradeshift - a platform for all your business interactions. 

Your Role:

    • Serve as the lead storyteller for Tradeshift’s Supplier Management solutions
    • Creatively evangelize through videos, blogs, white papers, presentations, web content, and otherchannel
    • Establish self as a credible thought leader and subject matter expert in the supplier management domain
    • Engage Marketing to influence participation in and strategy for industry events  
    • Collaborate with Analyst Relations team to set strategy, plan, and execute analyst briefings and other interactions successfully  
    • Drive sales play and campaign strategies  
    • Work closely with Demand Generation, Marketing, and Sales to ensure seamless and effective execution
    • Develop optimal pricing models and strategies for new products and bundled solutions  
    • Evaluate existing pricing models and recommend adjustments if necessary  
    • Collect, analyze, and manage competitive intelligence  
    • Provide constructive guidance to Product Management and Sales based on insight gained  
    • Own launch planning strategy and execution  
    • Ensure awareness of new products and/or capabilities across field, partners, customer success, customers, analysts, and the public
    • Collaborate with Sales to understand enablement needs  
    • Deliver and maintain a complete set of assets  
    • Support training activities
    • Partner with Product Management to influence product roadmap and priorities based on line of business challenges, customer requirements, competitive insights, win/loss analysis and opportunities for innovation
    • Deliver internal and external-facing roadmaps
    • Drive go-to-market strategy and influence how we prioritize and win target markets, product categories, and buyer segments
    • Develop value-based product and solution positioning and messaging that clearly differentiates Tradeshift in compelling ways

Your Profile:

    • 10+ years experience in B2B SaaS product marketing, product management, partner marketing and/or management consulting
    • Bachelor’s degree
    • Ability and desire to successfully organize chaos in a fast-paced and rapidly changing environment  
    • Ability to manage multiple projects across product, sales, marketing and partners and transition quickly from one to another throughout the day
    • Operates with a sense of urgency
    • Ability to assert oneself with respectful confidence, while ensuring positive, collaborative and constructive working relationships are maintained  
    • Sharp critical thinking and analytical skills, strong business acumen, and an ability to make well-informed decisions quickly
    •  Demonstrated ability to lead product launches from planning to execution
    • Experience with developing pricing models and solution packages
    • Strong ability to translate technical features and functions into value-based positioning and messaging that is meaningful and easily understood by business users and other business stakeholders
    • Exceptional verbal and written communication skills
    • Excels at telling a cohesive, well-constructed story across all channels
    • Procurement and/or supply chain domain expertise coupled with a passion for and understanding of technology