$200K — $250K *
Redwood Credit Union is seeking to expand its marketing department with the addition of the Vice-President of Product and Service Innovation. This position is responsible for leading product research, product strategy and product development to ensure products are competitive in the marketplace and consistently delivered ahead of Members needs, which sets RCU apart as a financial services leader. Responsible for innovation of existing and new products and services, utilizing data and market analytics, in conjunction with product and service line owners to improve the Member experience, the digital experience and market position, while targeting products and services for increased adoption. Responsible for increasing Member relationship and organizational goals such as, products per household, single service households, average age of Members, NPS scores, efficient transactions, market share and Member growth. Works closely with various internal departments on product and service design, pricing recommendations, target markets and messaging. Partners with Training to ensure organizational understanding and knowledge of all RCU products and services, and drives internal communication for any new or updated products and services
Our new VP of Product and Service Innovation will oversee the generation of new product concepts, bundling of existing products/services, and coordination of advertising, market launch, and delivery design. Identify Member needs and market differentiators that translate into product pairings and designs that will create additional revenue and establish Redwood Credit Union as the premiere credit union in the marketplace.
Knowledge, Skills and Abilities
Valid through: 4/26/2021