VP, Paid Search

Confidential Company  •  Chicago, IL

5 - 7 years experience  •  Financial Services

Salary depends on experience
Posted on 02/21/18
Confidential Company
Chicago, IL
5 - 7 years experience
Financial Services
Salary depends on experience
Posted on 02/21/18

Role Summary/Purpose:

Serve as a strategist and internal evangelist across paid digital marketing media, with emphasis on SEM, Paid (Dark) social and display advertising. Grow existing campaigns while investigating and implementing new ways to profitably acquire new customers. Develop digital marketing capabilities to drive card acquisition and usage, integrate with Synchrony’s Enterprise Customer Engagement (ECE) initiative and leverage Data Management Platform (DMP) tool, Onboarder (LiveRamp) and Personalization Engine.  Partner with platform marketing teams to drive growth through external digitalchannels and Synchrony Financial (SYF) properties

Essential Responsibilities:

The VP, Paid Search will be a commercially-minded digital marketer who enjoys working in a fast-paced environment

  • Responsible for paid search media both managing internally and in partnering with Business Leaders to optimize spend and performance
  • Manage paid (dark) social campaigns
  • Partner with media and platform vendors
  • Responsible for integrating paid search and paid social platforms to plan and execute effective digitalcampaigns
  • Present media proposals to client marketing teams, platform digital mkt leaders and clients
  • Monitor the performance campaigns and optimize based on KPI’s
  • Collect and disseminate digital media specifications
  • Understand the technical build of all ad units

Qualifications/Requirements:

  • Bachelor’s Degree OR in lieu of degree, high school diploma/GED and 10+ years of digital marketing experience
  • 5+ years active paid search and/or paid social campaign management experience
  • Direct experience in paid search campaign build-outs, operation of bid management platforms such as Kenshoo, Marine, DS3
  • 2+ years demonstrated strength in analytical skills
  • Ability to travel20% of the time or as needed

Desired Characteristics:

  • Excellent team skills; flexibility to pivot with strategy, regulatory and market evolution; and proven ability to work cross functionally, as well as within own function
  • Proven collaborative skill sets, experience developing plans and consistently meeting deadlines in a fast-paced environment
  • Creative and Resourceful:  proven ability to problem solve, develop and execute a range of recommendations to meet business objectives
  • Facilitation and problem-solving experience
  • Strong project management & communication skills
  • Agency or direct experience in consumer financial services with exposure to credit card or retail environment or other heavily regulated industries

Job ID: 1800000358

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