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VP - Paid Media in Dallas, TX



$250K - $500K*


Digital Marketing & Social Media


11 - 15 years

Job Description

Position Overview & Responsibilities

For nearly two decades, while we debated over the roles and responsibilities by channel, we all agreed that "content was king." In that time all media channels, including publishers, search engines and social platforms learned that what audiences want most is not just any content – they want editorial-caliber content that informs and inspires people to think or feel different...not just buy stuff. The challenge today is understanding when an earned voice or an owned voice is most effective in delivering that content, and in making sure it has the best chance to be seen through paid. Today's communications landscape is complicated, but it's never been as exciting. And there's certainly never been a better time to be in PR!

We're looking for a Vice President - Paid Media who is an expert in digital advertising and paid social media, with a solid understanding of this challenge and the potential that earned and owned media have to

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Valid through: 2020-5-14

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* Ladders Estimates