VP of Mktg & Community Relations

CHS (Community Health Systems)   •  

Springdale, AR

Industry: Patient Care

  •  

11 - 15 years

Posted 271 days ago

This job is no longer available.

Job Description

Are you wanting to joina team where your contributions will be highly valued and you will be a keymember of a Leadership team?  Do you have the ability and skills to leadand direct the marketing strategy for the fastest growing and largest healthsystem in Northwest Arkansas?  If so, you may be the person we need to joinour team as our VP of Marketing and Community Relations.

 If you are selected forthis highly strategic role directing the hospital marketing and publicrelations programs for Northwest Health System, you will be responsible topromote the hospital system and its product lines in an effort to impactvolume, as well as to project a positive image for the hospital system.  You will report directly to the Market CEO.

 

In thisrole, you will plan and direct all aspects of our marketing policies,objectives, and initiatives that support the system's strategic businessplans.  Key responsibilities will include identifying changes in themarketing environment and competitive strategies needed.  Based on this identification, you will thenevaluate, adjust, or redraft the organization's marketing plan and philosophyin a responsive manner.


The VP combines advertising and editorialstrategies to enhance the image and public perception of Northwest HealthSystem.  Strategies employed will include production and placement ofDigital, Television, Radio, Print and Outdoor Advertising for the hospital, aswell as for newly recruited physicians. The VP also serves as the system’sspokesperson and media liaison.

 Job Requirements

  •  College degree in a related field or equivalent work experiencerequired  
  • 10 years of experience in Marketing and Public Relations
  • Ability to be both strategic and execute on a tactical hands-on level
  • Experience in healthcare industry highly preferred