VP of Growth


Saint Petersburg, FL

Industry: Business Services


11 - 15 years

Posted 283 days ago

This job is no longer available.

The Role:

  • The VP of Growth will be an emboldened brand-evangelist and strategist who will deliver Spatial Network?s/Fulcrum?s growth initiatives through a spectrum of acquisition channels, custom product data infrastructure, and data-driven analysis/insight.
  • Reports to the CEO and responsible for the company?s sales and marketing strategies, your goal is to reduce retention and lead measurable revenue growth.
  • Lead for global brand messaging, sales, marketing and the overall growth of our SaaS product.


Business Leadership

  • Precisely evangelize to the world how Fulcrum is revolutionizing mobile data collection
  • Create, innovate and protect Fulcrum?s end-to-end customer experience across all touchpoints
  • Lead demand generation via digital advertising, webinars, social media, content marketing, & paid search
  • Own the P&L for growth with Spatial Networks executive team
  • Establish an SME center of market and customer behavioral intelligence
  • Denote demonstrable success in launching a product that is industry-cataclysmic through data-driven marketing activity for a B2B SaaS organization
  • Attest a track record of generating ROI, delivering top-line results and deep experience in managing complex teams
  • Deploy metrics and predictive analytics to fully understand the product and end-to-end user lifecycle
  • Initiate data-driven testing to generate hypotheses and offer recommendations for design, delivery and retention improvements
  • Establish sustainable sales, marketing and growth objectives aligned with the SNI corporate vision and mission
  • Develop key performance metrics and dashboards that help the Sales, Marketing and products teams focus on performance and value drivers
  • Position the company as a recognized leader in the industry through consistent, concise messaging distilled throughout all areas of the organization, and in all communications and materials
  • Command the design/development of brand-centric and affecting integrated marketing plans across all facets of acquisition and retentionmarketing (i.e. Website, social media, PR, communications, marketing automation, optimization, online/offline campaigns, sales materials, product releases, partner marketing and associated analytics)
  • Drive targeted lead generation efforts to meet high growth goals for new customers, sales to existing customers, new partner recruiting program and partner campaigns
  • Nurture marketing and lead-scoring programs via the implementation of a marketing automation system
  • Oversee database strategy, including contact acquisition, data hygiene and analysis
  • Develop and deliver comprehensive analytics that report/reflect marketing effectiveness, conversion rates, cost-per-lead, etc.
  • Analyze and improve campaign quality routinely, measuring and controlling ROI based on actual costs and performance results, and assessing campaign effectiveness with clearly-defined metrics
  • Drive Marketing ROI and acquisition metrics to optimize program performance and potency
  • Interact cross-functionally with executive, sales, operations and corporate marketing teams to ensure consistency of message, direction and programs
  • Keep current on market intelligence through technical, industry and competitor trends, publications and activities

Team Member Leadership

  • Direct the people and programs responsible market awareness and demand; oversee the development, execution and measurement of all sales and marketing activities (direct marketingcampaigns, events, Webinars, trade shows, sponsorships, advertising, SEO/SEM, company Website and landing pages, social media, branding, channel development and communications/public relations)
  • Build a strong culture of accountability and high performance with a focus on retention
  • Set clear expectations with measurable goals; utilize performance metrics and analysis to improve individual and team performance


  • Bachelor?s degree in Business, MIS, Computer Science and/or equivalent experience (Required)
  • 10+ years? in a senior-level sales and marketing role immersed in strategic planning, execution and structuring sales goals and revenue (Required)
  • 10+ years in product-based software, cloud, SaaS, IT or related technologymarketing (Required)
  • 8+ years driving digitalmarketing strategy in a SaaS, B2B business (Required)
  • Proficient in Microsoft Office applications and Mac
  • Strong experienceworking with CRM systems (Salesforce CRM, Salesforce.com) and marketing automation systems
  • Proficient in database and analysis principles, and as the full-cycle lead of A/B tests
  • Expertise in marketing and data quality Best Practices and methodologies
  • Expert knowledge of sales processes and marketing to sales?hand-offs?
  • Proven success leading the brand messaging & positioning of B2B SaaS solutions
  • Demonstrated track record delivering revenue against sales plan
  • Deep understanding of value drivers in recurring revenue business models
  • Proven experience implementing customer discovery processes to optimize results across the funnel
  • Desire for continuous learning and improvement
  • Enthusiastic, inspirational leadership with excellent communication and presentation skills

Qualities we're looking for:

  • Ownership thinking. Have the ability to take ownership and make decisions. Passion and self-motivation is key. We don't micromanage, you'll be expected to own and deliver.
  • Desire to build something great and bring technical solutions to people to solve their problems.
  • Bonus: You {love coffee, love software + products, have a good sense of humor}

Job Type: Full-time


  • senior-level sales and marketing and strategic planning: 10 years
  • product-based software,cloud, SaaS, IT, technologymarketing: 10 years


  • Bachelor's

Job Location:

  • St. Petersburg, FL