VP, Marketing

11 - 15 years experience  •  Media

Salary depends on experience
Posted on 06/29/18
Vancouver, BC
11 - 15 years experience
Media
Salary depends on experience
Posted on 06/29/18

You will contribute by:

  • Working in close partnership with product owners and development teams to ensure alignment between the product offering and optimization of marketing programs
  • Driving cross-functional planning and execution with resources across studio locations
  • Initiating marketing partnership opportunities with licensor, platforms, and other potential consumer marketing partners
  • Working closely with studio leadership on long-term franchise planning to drive towards a $1 billion business
  • Contributing a thorough understanding of competition and market trends, collaboration with Data Analytics to inform feature development for Production team
  • Creating marketing plans and calendar in support of organizational strategy and objectives while managing budgets and contributing to forecasts
  • Leading User Acquisition, Lifecycle Marketing, and Product Marketing while partnering with Player Retention to achieve targeted results
  • Managing external Public Relations agencies and provide senior leadership for creative agency management
  • Liaising with territory specific marketing experts and agencies to drive improvements in our worldwide business, particularly into regions outside of North America
  • Managing and mentoring a team of content creators and marketing talents located in both Vancouver and San Francisco

At Kabam, we’re constantly raising the bar of excellence in free-to-play mobile gaming. We hire for passion and diversity so that together as a team we can triumph in our collective skill.  Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture and drive to do what it takes to make great games. And this is where you come in...

Your background includes:

  • 10+ years of experience in similar capacity, combined with 5+ years of management experience specific to the gaming industry
  • Proven track record of solving complex strategic problems – with solid frameworks – and execution against this strategy with the appropriate tactics
  • Strong affinity for metrics and performance marketing
  • Demonstrated success in building lasting brands and generating demand in highly competitive consumer/entertainment industries
  • Experience in creating global marketing campaigns with emphasis on North American, European, and Asia Pacific regions
  • Ability to work seamlessly with all areas of the marketing team and broader Kabam organization
  • Self-motivated with the ability to “roll-up the sleeves” to prioritize and manage workload to meet critical deadlines
  • High degree of interpersonal skill paired with rock solid business acumen
  • Exceptional people management and leadership abilities
  • Excellent communication skills, both verbal and written
  • Ability to juggle a complex set of tasks, goals, and priorities with a smile
  • Strong passion for games - We don’t just make games, we play and love them too

VPMAR01106

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