$250K — $500K+*
Adaptive Biotechnologies is seeking an experienced and innovative marketing leader to join our immunoSEQ Dx organization as VP, Diagnostics Marketing - immunoSEQ Dx and launch our market defining commercial diagnostic product, the immunoSEQ Dx Assay. Reporting to the Senior Vice President of Diagnostics – immunoSEQ Dx, this individual will be responsible for leading the development and implementation of innovative marketing and communications strategies for immunoSEQ Dx.
Through these strategies and supporting tactics, the individual will advance Adaptive’s effort to engage and educate healthcare providers, payers and patients on the importance and differentiated value proposition of immunoSEQ Dx testing.
As VP, Marketing - immunoSEQ Dx, the individual in this role will build and translate the strategic imperatives for the brand into an actionable plan and then lead and maintain accountability for implementation of this plan. The individual in this role will have direct responsibility for building and managing a team of marketers.
The individual in this role will be a key member of the immunoSEQ Dx Leadership Team at Adaptive and will contribute actively to shape the direction for ongoing clinical diagnostic product marketing and commercialization efforts. Scope of this role will include (but is not limited to) strategic product positioning; disease area and technology-related message development; creation of market development strategy;
Design and execution of medical education efforts; development of payer value proposition and creation of supporting collateral; conference activity planning and implementation; and management of marketing communications agencies. The individual will be responsible for the immunoSEQ Dx marketing budget development and have responsibility for managing and optimizing resource allocation throughout the year.
Valid through: 9/21/2020