VP, Johnnie Walker and Buchanans in New York, NY

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compensation:

$100K - $150K

specialty:

Brand Marketing & Management

experience:

Not Specified

Job Description

Job Description :

The VP, Marketing for Johnnie Walker and Buchanan's.

Context:

Johnnie Walker is the most iconic Scotch brand in the world and Buchanan's is the fastest growing brand in the blended scotch category. These two brands together should take our NA scotch business to new levels of growth over the next 5 years. Blended scotch is currently not an exciting category for consumers, we need to get it back into double digit growth and put the vibrancy back into the category by leading the way.

Summary of the role:

Lead creation of long-term brand strategy and brand plans based on consumer, customer, and shopper insight.

Develop and Execute best in class growth drivers across the strategy.

Lead cross functional agency teams to deliver best in class integrated communications plans across growth drivers.

Be a key partner to the commercial side of the business. Be pe

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Valid through: 2020-1-17

About Diageo

Total Jobs:
12
Total Experts:
3
Average Pay:
$147,343
Total value of jobs:
$9,430,000
% Masters:
44%
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