VP, Growth and Ecommerce Marketing

Salary depends on experience
Posted on 10/15/17
San Mateo, CA
Business Services
Salary depends on experience
Posted on 10/15/17

Ecommerce Leadership & Management:

      • Drive revenue and profitability for the ecommerce channels
      • Build cross-functional relationships with Product Management, Brand & Product Marketing, Customer Care, and Supply Chain teams to deliver the ecommerce channel plan and to improve traffic, engagement and conversion
      • Analyze real-time sales performance to identify areas of risk and opportunity, and develop plans to address.
      • Leverage your experience and knowledge of industry best practices and supporting technologies to develop an exceptional ecommerce experience for our customers

Performance Marketing Leadership & Management

      • Manage and lead a team of internal and external performance marketing resources to maximize effectiveness across owned and paid channels including inbound SEO, paid media channels, and email marketing,
      • Manage key performance metrics including ROAS, CAC, and revenue and ROI across all channels.  Measure and improve ROI by campaign to drive investment decisions
      • Develop, coordinate and execute demand generation plans, programs and campaigns for new customer acquisition and to nurture and drive enhanced revenue from existing customer base. 
      • Collaborate closely with brand marketing to define and execute new campaigns 

Lifecycle Marketing Strategy and CRM:

      • Lead the team in developing lifecycle marketing programs to drive brand engagement and LTV
      • Define and lead our customer contact strategy throughout the customer lifecycle 
      • Lead marketing technologyinvestments to ensure that our technology stack aligns with our long-term objectives

Marketing Analytics and Marketing Technology:

      • Lead analytics in support of all marketing initiatives
      • Oversee all reporting and analysis in partnership with the Product Analytics team; use insights from data to inform go-forward strategies
      • Develop, lead, coach and manage a team that utilizes data and analytics, identifies Customer insights, to drive new approaches and experiences
      • Leverage marketing technologyinvestment decisions to ensure that our technology stack aligns with our long-term objectives

Benefits

    • Own equity in the company--every employee is a stakeholder in our future.
    • Work with an adept team of people who love what they do.
    • Daily breakfast and lunch along with company-wide events and outings.
    • Shuttle service from SF, Easy Bay, and South Bay.
    • Free parking.
    • On-site gym access.
    • Comprehensive health insurance, dental, vision, 401k, and pre-tax commuter deduction.
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