Brand Marketing & Management, Digital Marketing & Social Media
11 - 15 years
Define and execute a clear marketing strategy built around Social Native’s product advantages, market dynamics and relevance to target customers
Lead innovative ways to educate partners about Social Native's suite of products and features
Author and produce creative content, email marketing, blogs, newsletters, short-form videos, digital campaigns, case studies, events, etc.
Grow adoption and education of Social Native's suite of products through developing and spearheading partner education programs, including drafting playbooks, instructional/explainer videos, and co-marketing opportunities.
Establish a content measurement framework for tracking, analyzing and reporting marketing growth and enabling ROI positive outcomes, and communicate success on partner initiatives to the broader organization
Be a cross-functional leader, collaborating closely with the partnerships team to drive high impact results.
Understand the buying process of Social Native customers and use content marketing to mimic that buying process, driving creation of upper, middle and lower funnel content to nurture customers through the journey.
Understand customer needs, segment the market and develop value-based pricing plans to meet customer needs.
Build understanding of customer lifecycle stages by segment, nurture leads through to conversion, drive upsell and cross-sell opportunities.
Assist the leadership team with fostering company culture and providing clear, transparent internal communications.
Manage our performance marketing efforts, including SEM/CPC, SEO, ABM campaigns, external newsletters, and paid media strategy.
Skills & Qualifications:
10+ years of marketing experience and 3+ years of managerial experience within the B2B Online Media or Software space.
3 years of ROAS-driven marketing.
Able to turn marketing budgets into actional forecasts.
Social Media, Influencer Marketing, Content Marketing or eCommerce experience preferred
Strong strategic planning and proven track record of delivering quantifiable results.