$100K — $150K *
Job ID: 2000001681
This VP, eBay Portfolio and PayPal Lifecycle Marketing Analytics Leader will play a key role in providing analytical insights and thought leadership for a strategic and growing portfolio to increase cardholder engagement and profitability. This will involve partnering cross functionally to identify revenue opportunities, build decision optimization models, conduct portfolio diagnostics, measure value props and forecast key business drivers. In addition, this role will partner with the lifecycle marketing team to analyze campaign performance and optimize targeting to influence ROI across all eBay and PayPal portfolios (PayPal Credit, PayPal CoBrand, Venmo).
Identify actionable profit-based marketing and product opportunities through customer analysis and actionable data driven insights
Partner with Marketing, Credit, Finance and Client Development to develop integrated solutions to grow credit penetration and net income
Develop proformas and decision optimization models to evaluate product value propositions to increase cardholder engagement and profitability
Provide strategic thought leadership and influence client teams to implement marketing and product strategies based upon customer, financial and data driven insights
Forecast key drivers and conduct portfolio diagnostics to influence the Op Plan and Quarterly Submissions. Understand how key drivers can be leveraged to identify strategic opportunities
Establish test and control strategies to measure bottom-line impact of targeting strategies by leveraging Test and Learn and advanced analytical tools such as segmentation, and statistical models
Identify opportunities to improve targeting and segmentation to optimize campaign performance for acquisition and lifecycle with a strong ROI focus for both PayPal and eBay
Partner with PayPal and eBay to determine best strategies for digital placements to drive higher conversion rates
Act as a strategy and consultant for large-scale initiatives, providing guidance and leadership for the design, analysis and measurement phases of the project
Develop automated performance tracking of KPI’s across multiple platforms using data visualization tools such as Tableau, Birst
Perform other duties and/or special projects as assigned
Bachelor’s degree, OR in lieu of degree, high school diploma and 5+ years of work experience in credit and/or marketing analytics in the financial services, credit card and/or payments industry
5+ years of progressive work experience, including:
5+ years’ experience within the financial services, retail or credit card payments
5+ years using statistical analysis tools and data warehouse tools
Proven hands-on experience managing a client relationship through analytics
Strong understanding of targeting and segmentation, digital tools and advanced skills using Excel and PowerPoint strongly preferred
Ability to influence key stakeholders and storytelling
Excellent communication skills both written and verbal
Ability to innovate and find creative solutions to meeting business goals
SAS or SQL data mining skills and open source tools such as R and Python and data visualization tools such as Tableau
Experience using external data sources for benchmarking and actionable insight
Strong marketing, creative and analytical skills
Proven ability to work independently, yet as key member and contributor to a broader team
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months’ time in position before they can post. All internal employees must have at least a “consistently meets expectations” performance rating and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance requirement).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.
The salary range for this position is 85,000.00 - 170,000.00 USD Annual
Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.
Job Family Group:
Valid through: 3/5/2021
$200K — $250K
14 days ago