VP Director of Analytics


Los Angeles, CA

Industry: Media


8 - 10 years

Posted 189 days ago

  by    Dyan Ullman

This job is no longer available.

VP, Director of Analytics

We are a full-service advertising agency located in Los Angeles and New York that specializes in strategic planning, marketing, media planning and buying, brand building, creative development, production and multicultural advertising. The agency combines the disciplines of direct response advertising with branding to create effective and accountable campaigns that enhance our clients' return on investment (ROI). We do this for both creative and media clients. Our extensive experience spans television, digital, print, out-of-home, radio, collateral, direct mail and mobile advertising as well as search engine marketing (SEM) and web design.


The VP, Director of Analytics is responsible for creating and managing the Analytics program and product offerings and for representing the agency?s analytics capabilities to clients and other stakeholders.





?        Contribute to innovation and help to establish the agency in the marketplace in the area of analytics, including data mining and marketing mix modeling

?        Represent the agency at new client pitches and support business development activities

?        Provide analytics support and insights to departments as needed

?        Design, develop and manage a suite of analytics product, service and technology offerings for our media types (TV, Radio, Print, Digital etc.)



?        Develop data and technology strategies for capturing and processing data and transforming it into actionable analytical products and solutions

?        Architect, build and administer a data warehouse of cross-platform media and response data, databases and data-driven technologies as needed to support client engagements

?        Develop and administer DRTV attribution software for attributing Web responses to TV airings

?        Maintain the Business Intelligence architecture, including dashboards to support in-house reporting/analysis and client-facing dashboards

?        Manage analytics vendors and outsource resources as needed



?        Deliver ongoing custom and ad-hocreporting and analysis across all Media campaigns

?        Respond to client needs for analytics solutions and design, develop and implement those solutions

?        Provide interpretation and analysis of results that strategically inform/direct agency account and media teams, leading to the optimization of client investment

?        Build and manage a team of analytics professionals to provide analytics for client engagements and to build out and support the agency?s analytics capabilities





?        7-10 years of experience in a leadership role managing analytics programs

?        Degree in Statistics, Business Intelligence, Social Science, Business, Economics or related field

?        Strong experience building and leading analytics programs

?        Strong communication and client-facing ?think on your feet? skills

?        Experience with a broad range of models and analytical and statistical solutions, as well as the ability to apply them to a variety of industries and business needs

?        Advanced experience with multi-channel fractional attribution models, DSP/DMP integrations and PMML

?        Advanced experience with R, Python, SQL

?        Advanced knowledge and experience setting up and administering databases like MySQL, MongoDB, Kafka, or similar

?        Strong analytical and problem-solving skills

?        Strong experience architecting and managing Business Intelligence solutions

?        Strong experience architecting, building and managing databases and data-driven technologies

?        Works well in collaborative team environments and matrix-reporting structures