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VP, Direct To Consumer in New York, NY


New York, NY 10001
7w ago


Marketing Research & Analysis


11 - 15 years

Job Description

What you'll be known for

  • Oversee DTC at LOLA -- you'll be responsible for the P&L of the business and for driving the strategic vision and roadmap for this channel, which includes having an always-on approach to refresh processes and thinking, and collecting cross-functional input, to drive value
  • Guide efforts across the business in support of building toward DTC goals, including:
  • Partner with the media team and other cross-functional stakeholders on integrated marketing campaigns, both evergreen and time-bound, that will deliver an increase in conversion rates, active subscribers, overall order size, and manage margin performance across a variety of product lines
  • Partner with the digital product team to execute on customer-focused, high ROI projects
  • Partner with the brand team to drive differentiation of our e-commerce experience and develop and gro
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Valid through: 2020-2-18

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