More information about this job:
VP/Director, Creative Strategy
DigitasLBi is a highly-caffeinated playground where brilliant minds come together to create advertising campaigns, brand experiences and media platforms that bring bold, award-winning ideas to life.
Strategy at DigitasLBi is a multi-disciplinary team of Creative, Social, Experience and Connections Strategy experts, unified by a shared ambition to inspire ideas that move people.
To further accelerate this ambition, we are looking for an outstanding Vice President, Director Creative Strategy – someone who champions the power of brands through strategic, innovative and effective creative work.
The Creative Strategy team defines a brands purpose and owns the brand idea; providing clarity of what the brand is and inspires what it should communicate.
Sounds like you? Read on.
What you’ll do:
As VP/Director, Creative Strategy, you’ll bring strategic thought leadership to your clients’ marketing and brand challenges, grounding teams in the brand’s vision and future potential.
Demonstrating an understanding of consumer emotions, motivations, instincts and actions, you’ll focus on how to most effectively help a clients’ brand grow; creating brand equity through communications and expressions
Day to day your role will concentrate on getting to insights, helping guide the creative teams to break-through ideas. Which includes:
Day-to-day, your role includes:
This critical role requires a depth of expertise (10-12years; min 4-year college degree, Masters preferred), including a track record of impactful work experienceand professional ingenuity – which means you are:
Job ID 2017-25572