Endeavor Group Holdings, Inc., or simply Endeavor, formerly known as William Morris Endeavor Entertainment, is an American holding company for talent and media agencies with its primary offices in Beverly Hills, California, United States. The company was founded in April 2009 after the merger of the William Morris Agency and the original Endeavor Talent Agency. Endeavor represents artists in movies, television, music, theater, digital media, and publishing. It also represents the NFL and NHL. Endeavor owns the Ultimate Fighting Championship and Miss Universe. It is headed by CEO Ari Emanuel and executive chairman Patrick Whitesell.