VP, Amazon Analytics Leader


Bellevue, WA

Industry: Financial Services


11 - 15 years

Posted 267 days ago

This job is no longer available.

Essential Responsibilities:

  • Lead Analytics and reporting efforts for the Amazon portfolio
  • Manage, coach, and develop a team of on-shore and off-shore analytics professionals dedicated to the Amazon portfolio. Prioritize workload and streamline workflow across teams to ensure highest-quality execution and delivery of Marketing Analytics, Campaign Tracking, and MIS Reporting
  • Partner with Marketing Leader to drive business strategy rooted in cardholder insight. Develop integrated solutions to grow new account acquisitions, credit penetration, profitable sales and asset growth, and net income
  • Spearhead Marketing Analytics and strategy development for new product launches, customer acquisitions, lifecycle and retention initiatives across PLCC and Dual-Card consumer
  • Continue to develop business case for Amazon data share agreement in partnership with Risk/Credit functions.
  • Provide strategic thought leadership for the internal SYF client team and Amazon client team and influence SYF and client partners to implement profitable marketing and offer strategies rooted in analytics
  • Drive client engagement in credit program by developing client-specific tools and/or leveraging central analytics toolkit, like retailshare of wallet, un-captured sales and value of credit
  • Develop business case presentations and action plans to drive marketing strategy; including targeting recommendations, test design, cross-sell optimization, product opportunities and cost/benefit analysis to review with client and SYF Marketing teams
  • Leverage in-store and world spend data to understand cardholder propensity for profitable sales and accordingly refine marketing strategies
  • Produce campaign analytics to track results of strategies deployed. Create “test” and “learn” culture through ongoing assessment of product and targeting strategies
  • Develop and execute vision for next generation of segmentation and modeling to drive profitable portfolio growth
  • Perform other duties and/or special projects as assigned


  • Bachelor’s degree OR in lieu of degree, a high school diploma and 14+ years of work experience establishing and managing marketing analytics in the financial services, credit card and/or payments industry
  • A minimum of 10years of functional workexperienceto include:
    • 5 years of leadership/managerial experience within the financial services or credit card payments
    • 3 years using statistical analysis tools
    • 2 years leading large-scale analytics projects
    • 2 years of client facing experience

Desired Characteristics:

  • Bachelor’s degree in Mathematics, Statistics, Database Marketing or Quantitative Analysis preferred
  • Advanced degree in a quantitative field or MBA with Systems and Marketing specialization strongly preferred
  • 5 years of project management skills and experience
  • Demonstrated ability to manage remotely located teams in India and the US
  • Credit card marketing/analytics experience
  • Proven hands-on experience utilizing SAS or SQL data mining skills as well as open-source tools such as R and Python.
  • Strong understanding of targeting and segmentation, retail analytic tools and advanced skills using Excel and PowerPoint strongly preferred
  • Digital marketing analytics experience
  • Experience using open source software tools in a CRM setting
  • Demonstrated success leading a team with proven track record of delivering results
  • Ability to develop executable strategies, build and lead teams, articulate a clear vision, and deliver results
  • Strong marketing, creative and analytical skills
  • Ability to influence senior corporate decision makers
  • Excellent communication skills both written and verbal
  • Ability to innovate and find creative solutions to meeting business goals
  • Proven ability to work independently yet as key member and contributor to a broader team

Job ID: 1800000629