VP, ACD (Copy)

FCB Global   •  

New York City, NY

Industry: Advertising & Marketing Services

  •  

Not Specified years

Posted 420 days ago

This job is no longer available.

Description

 

JOB SUMMARY

The Associate Creative Director - VP oversees the copy team from inception to final product and ensures quality of content and style to meet the client’s marketing strategies and objectives.

ESSENTIAL FUNCTIONS

Strategic Thinking

* Possesses an in-depth understanding of the assigned account, treatment category, and relevant physician specialties, etc.                                                                                                                        

* Work with account and creative senior management to develop overall marketing strategies

* Knowledge of product, market & position ensures sound strategic planning, timely & accurate implementation, good service, financial control and a solid client relationship

* Partners with clients to understand brand, messaging, & creative vision

* Consistently surpasses client expectations

* Possesses the ability to take abstract concepts and empower project teams to create cutting-edge concepts or designs that are user-friendly, representative of the client's goals, and within brand guidelines

* Participates in development of Brand personality, positioning, and creative briefs

Execution

* Manages and carries out photo shoots, video and film production, with assistance from reports

* Organizes thoughts effectively communicates them well

* Places emphasis on quality control and adherence to deadlines

* Exhibits decisive problem solving ability

Relationship Management

* Ensures the account team member thoroughly understand creative concepts so that they are committed to selling them to the client

* Coordinates and works with account management and copywriter I identifying and obtaining information needed to carry out assignments

* Mentors all reports and arranges periodic reviews to ensure personal goals are being met

Business Management

* Ensures that all materials required for production are available and meet correct specifications

* Supervises and mentors art directors, senior art directors, and art supervisors on multiple brands

* Helps set priorities and manages workloads so that assignments are completed within agreed upon time frames

* Corroborates with production, ensuring quality work

* Corroborates with production, ensuring quality work that is completed as designed, on time, without error and on budget

* Maintains current knowledge of production personnel, freelance art directors, photographers, illustrators, directors, and talent; recommends those that are best suited to achieving the desired results

* Develops and participates in compelling and captivating presentations

* Makes sound, timely decisions about final changes to work in progress

* Perform other related duties as required and assigned by supervisor

 

Qualifications

 

REQUIREMENTS & QUALIFICATIONS

EDUCATION

* Bachelor’s Degree in marketing, advertising, communications or related field preferred

SKILLS & TRAINING REQUIREMENTS (licenses, programs, certifications, etc.)

* Effective oral and written communications skills

* Client rapport and trust

* Computer proficiency; solid knowledge of design programs

* Managerial skills

* Ability to work well within a team setting

* Exhibits decisive problem solving abilities

* Demonstrate a level of leadership that commands attention from all disciplines in the agency that they are capable of consideration as a creative director

EXPERIENCE

* 9+ marketing/advertising business experience preferred

 

 

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