Vice President, Strategic Employer Solutions

  •  

Minneapolis, MN

Industry: Education

  •  

15+ years

Posted 28 days ago

  by    Jennifer Kos

SEI (Strategic Education Inc.) is seeking a Vice President, Employer Solutions. This newly created position will report into the SEI Chief Operating Officer, and will represent brands and product solutions for employers from across the SEI family, including Strayer University, Capella University, Sophia, Dev Mountain, Hackbright, and more.

The confluence of several factors are significantly changing the future of work landscape. Technological advancements like AI and automation are making portions of jobs or entire job categories obsolete, which is leading to an overall reduction in the "half-life" of skills. Similarly, employers are projecting the need for new skills and talent to help them transform and sustain competitiveness in a rapidly changing marketplace—and these are skills that that most universities aren't instilling in their graduates. These pressures are requiring employers to increasingly consider opportunities to upskill and reskill existing talent to power their future strategies, while tapping into non-traditional talent supply chains to source in-demand human capital.

For these reasons, SEI has made employer and other B2B partnerships one of its top strategic priorities. Through its multitude of different brands and learning solutions, SEI has positioned itself to serve employers in ways that traditional universities have failed. Through innovative learning solutions, strategic, client focused partnerships, and an agile culture, SEI can move at the pace industries need to help solve a host of talent related challenges, including talent recruitment, retention, development, and performance.

There is an opportunity for SEI to leverage these B2B partnerships: (1) as a channel for new students/learners, (2) to inform product design and development of more professionally relevant learnings solutions, both degree and non-degree, (3) to build altogether new solutions and revenue streams, including talent sourcing and placement and (4) to help us validate that the skills we have built into SEI programs are demonstrated by our learners and graduates. The leader of this function will guide customer segmentation in partnership with the SEI marketing and portfolio teams, create B2B go-to-market strategies, develop overarching employer channel and business development strategies, build a strong consultative sales and business development team, and create strong employer insights to support product and service solution development. Partnering closely with this role will be SEI's VP of Portfolio Strategy, Chief Employability Officer, Chief Marketing Officer, Business Unit leadership, and other key stakeholders from across the organization. S/he will oversee both a B2B Marketing and Communications team, a B2B Sales, Business Development and Partnership Management team, and operations support (approx. 35-45 people total).

This role will lead vision development for how to build the employer channel, develop key strategic priorities and capabilities, and develop winning Marketing, Communication and Sales strategies to drive growth within and across our business units. S/he will be skilled at identifying and assessing market opportunities, defining value propositions, messaging and customer purchase cycles, unearthing new product opportunities, building proposals, developing sales and business development disciplines, and developing a strong, highly functioning solutions-based sales team, all while working across a matrixed organization with a sales team in multiple locations. As needed, this role will also be responsible for identifying and assessing new capabilities required to both support employers (which may include acquisitions or other corporate development activities) while at the same time closing opportunities with high profile organizations related to the core business.

Responsibilities:

  • Identify high potential employer segments, their wants and needs, and current solutions to identify opportunities and apply appropriate solutions leveraging a clear and differentiated value proposition
  • Gain insights from employers to help package or identify new product or service solutions
  • Support B2B brand development and drive brand awareness through thought leadership opportunities and strategic partnerships
  • Lead B2B and B2B2C portions of our marketing, communications, PR and social plans, including content generation and events organization
  • Develop and build sales and business development approach, including segmentation coverage plans and account strategies
  • Define, recruit and develop talented both inside and outside teams capable of delivering a high performance solutions selling model while managing the requirements of a highly regulated environment; build B2B marketing talent
  • Identify several key partners that will work with us to validate that students and graduates have the skills to be successful in the workplace
  • Develop clear performance goals and develop the systems and processes to hold sales and account management teams accountable for achieving goals in a highly regulated environment
  • Track competitive landscape and market trends – educate and inform internal stakeholders of evolving landscape
  • Define business analytics and develop dashboards to ensure both B2B sales and marketing execution is on-track; ensure channel ROI is being delivered
  • Identify and manage external B2B agency partners as needed
  • Produce compelling marketing and sales enablement materials, including possible consulting solutions to help organizations evaluate how to use learning in their talent practices
  • Personal investment and capability to close major account opportunities

Skills:

  • 15+ years of highly transferable B2B sales and marketing experience; Track record of career progression with management experience
  • Results-focused with a history of exceeding performance goals
  • Advanced experience in developing B2B/B2B2C related marketing plans, sales teams and strategies with intangibles or comparable solution
  • Track record of positioning complex, multi-faceted solutions to CLO's, L&D leaders, CFO's and CEO's.
  • Displayed ability to shape, implement and lead a highly consultative, insight-based selling process
  • Experience with the following marketing strongly preferred: career development, employer benefits, recruiting and staffing, online education, healthcare
  • Experience managing budgets, developing business case and ROI models to outline budget needs
  • Experience leading sales and distributionchannels to develop go-to-market strategies
  • A track record of developing high performance teams
  • Ability to architect a solutions model / framework incorporating a wide range of offerings and capabilities
  • Experience with market research and/or consulting strongly preferred

Education:

  • Bachelor's degree in relevant field required; MBA preferred