Reporting directly to the Chief Marketing Officer, you will develop and deliver product, brand and service-line marketing and business strategies across the company, leveraging your deep expertise in category or brand management. The position will be responsible for adding maturity to our Invisalign product management capabilities and for building out a holistic product and service management function to serve the entire company, while leading within a positive and collaborative oriented work culture. The Vice President, as a senior marketing leader, will also serve as a member of the senior marketing leadership team, contributing to the shaping and delivery of the broader marketing and strategic agenda for the company.
In this role, you will be responsible for the development and delivery of world class strategies for the company’s products and service-lines, and ultimately for the categories’ success and results. You will take a highly analytic approach to deriving market, category and audience insights as you set direction for growth. The role requires a highly collaborative approach, engaging with cross-functional leaders and teams, including operations, education, and finance as well as with marketing brand partners and agencies in strategy development and execution.
You will directly lead marketing and branded category efforts including marketing communications, promotions, pricing and other category projects and analytics. You will leverage your expert marketing, strategic, analytic and business acumen skills, and the depth of your leadership, to innovate in a highly collaborative, team-oriented environment.
Within the portfolio of branded service-lines will be Invisalign. Invisalign has been a high growth area and is expected to continue growing significantly, under the leadership of the Vice President. The Vice President will also build out the other key areas of product and service-line management and oversee innovation in new product/service development.
Below is an overview of the responsibilities you would take on in this role:
Desired Qualifications/ Additional Elements:
We put our people first at Heartland Dental, and that shows in our generous benefits package.
Company retains the sole discretion to change the duties of the position at any time.
We provide all employees and applicants for employment the protections of federal, state, and local laws affording equal opportunity in employment.
Valid through: 9/9/2020